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Force Factor · 1 month ago

Senior Digital Marketing Analyst

Boston, MA

Full-time

Onsite

Mid, Senior Level

3+ years exp

Force Factor is a company dedicated to disrupting the health and wellness industry with innovative products. The Senior Digital Marketing Analyst will lead marketing strategies and manage efforts to drive sales growth while optimizing campaigns based on data-driven insights.

Health CareManufacturingNutraceuticalNutritionWellness

Responsibilities

Lead the digital marketing strategy for assigned product portfolios with a focus on growth, efficiency, and continuous optimization—primarily across eCommerce, with contributions to Food/Drug/Mass and Grocery retailers as needed

Develop and analyze upper-funnel demand-generation initiatives to expand audience reach, drive brand consideration, and accelerate new-customer acquisition through data-driven targeting and optimization

Conduct deep-dive analyses to evaluate portfolio performance, identify trends, and develop actionable strategies to drive results

Lead the planning, execution, and optimization of digital advertising campaigns across platforms including TikTok, Amazon, and Meta

Own and manage relationships with retail media partners, maintaining alignment on performance goals and strategic initiatives

Mentor, train, and support a direct report, building strong analytical capabilities and overall team effectiveness

Analyze advertising data to extract insights and identify areas for improvement

Develop deep category expertise to inform cross-functional decision-making with data-driven insights and market trends

Stay informed and up to date on digital marketing trends and best practices, and retailer marketing advertising to continuously refine strategy

Qualification

Digital marketing strategyData analysisExcel proficiencyData visualization toolsRetail media experienceMentoring skillsCommunication skillsOrganizational skillsDetail-oriented

Required

Bachelor's degree in a relevant field (e.g., Marketing, Data Analytics, Mathematics, Statistics, Economics)

3-5+ years of experience in digital marketing, retail media or performance marketing

Proven ability to own marketing strategies for product lines and retail channels

Strong proficiency in Excel and data visualization tools (e.g., PowerB, Tableau, Looker Studio)

Experience collaborating with retailer marketing teams and managing external marketing relationships

Ability to interpret complex datasets, synthesize insights, and communicate recommendations effectively to both technical and non-technical stakeholders

Experience mentoring or managing direct reports, with demonstrated success in skill-building and performance development

Strong organizational and prioritization skills, with the ability to manage multiple portfolios, deadlines, and stakeholders

Deep understanding of paid media channels, retail media networks, and digital measurement methodologies

Excellent communication skills, with the ability to present complex data and insights in a clear and compelling way to both technical and non-technical stakeholders

Detail-oriented, driven, and well-organized high performer with an ownership mentality and an insatiable desire to win, who can handle competing priorities and make decisions under pressure while delivering accurate, on-time, high-quality work