Vercel · 18 hours ago
Head of Product Marketing
United States
Full-time
Remote
Director/Executive
8+ years expVercel is a company that provides developers with tools and cloud infrastructure to create a faster, more personalized web. They are seeking a Head of Product Marketing who will develop and execute marketing strategies for Vercel's products, focusing on enterprise customers and collaborating with various teams to enhance product positioning and market reach.
Artificial Intelligence (AI)Cloud InfrastructureDeveloper PlatformSoftwareWeb Development
Responsibilities
Develop and execute comprehensive product marketing strategies for Vercel's suite of products, including Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev
Create compelling product positioning and messaging that differentiates Vercel in the market, resonating with both developers and enterprise decision-makers
Lead go-to-market strategies for new product launches and major updates, ensuring maximum impact and adoption across target segments
Collaborate closely with the Product team to translate technical features into clear value propositions and benefits for customers
Conduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development priorities
Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel's products, with a focus on enterprise customers
Create and oversee the production of high-quality product marketing collateral, including product sheets, case studies, whitepapers, and sales enablement materials that highlight Vercel's technical advantages and business value
Work closely with the Sales team to develop tailored pitch decks, ROI calculators, and other materials that support Enterprise Sales efforts and drive adoption of Vercel's platform among large organizations
Lead the development of product-focused content for Vercel's website, blog, and developer documentation, ensuring clarity and consistency in how Vercel's products are presented
Collaborate with the Events team to plan product-centric sessions and demos for conferences like Next.js Conf and Vercel Ship, showcasing Vercel's latest innovations to the developer community and enterprise prospects
Implement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature development
Develop and execute strategies to increase product adoption and usage, including onboarding flows, feature announcements, and user education initiatives
Stay abreast of industry trends, particularly in areas like AI-powered development, edge computing, and enterprise web development, to inform product positioning and identify new market opportunities for Vercel's offerings
Qualification
Required
Deep understanding of the developer ecosystem and the frontend development landscape
Strong experience in product marketing for technical products—ideally someone from a cloud-native company
Passion for Next.js and a deep understanding of the Vercel platform and its value proposition
8+ years of experience in B2B SaaS marketing, with a proven track record of success in leading and scaling high-performing teams
Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams
Brand taste is an absolute must
Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
User of X or Bluesky. You must be where your audience is
Benefits
Great compensation package and stock options.
Inclusive Healthcare Package.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays.
Remote Friendly - Work with teammates from different time zones across the globe.
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
Company
Vercel
Vercel is a developer platform that provides cloud infrastructure services for the web.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$863MKey Investors
AccelBedrockGoogle Ventures
2025-09-30Series F· $300M
2024-05-16Series E· $250M
2021-11-23Series D· $150M
Leadership Team
Guillermo Rauch
CEO
Malte Ubl
Chief Technology Officer
Recent News
2025-12-13
Company data provided by crunchbase