Nili Lotan New York · 19 hours ago
Digital Marketing Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$115K/yr - $125K/yr
5+ years expNili Lotan is seeking a Digital Marketing Manager to join their NYC Team. This role will lead and optimize performance marketing initiatives to enhance brand presence and channel performance, collaborating across the organization for a best-in-class omni-channel experience.
Fashion
Responsibilities
Develop and implement digital strategies to drive omni-channel customer acquisition and retention
Manage paid media campaigns across social, search, and display networks to maximize reach, engagement, and ROI
Manage relationships with external agencies, platforms, and strategic partners
Manage and streamline digital marketing asset production; email, display, paid social ads and affiliate content
Partner with Ecommerce Manager to ensure a cohesive and consistent brand experience across all digital touchpoints
Ensure data integrity across platforms and vendors
Constantly seek optimization opportunities through creative, copy and landing page analysis
Communicate performance results and recommendations to key stakeholders
Plan and oversee execution of digital marketing calendar, including email, SMS, and paid media
Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, segmentation, send time, and new features intended to drive performance lift
Identify, troubleshoot and resolve technical issues as needed
Maintain standard daily, weekly, monthly and quarterly reporting to support business needs
Monitor digital marketing trends, best practices, new technologies and competitor activity
Qualification
Required
5+ years of related experience preferred
Experience managing successful paid media campaigns and digital growth initiatives
Strong analytical and reporting skills; high-level competence in Excel required
Strong creative and critical thinking to problem-solve, as needed
Exceptional follow-through with attention to detail/a high level of accuracy
Ability to manage and prioritize multiple projects simultaneously to meet deadlines in a fast-paced environment
Ability to work independently and collaborate cross-functionally with internal and external partners
Preferred
Bachelor's Degree preferred
5+ years of related experience preferred
Benefits
Medical
Dental
Vision
Paid time off program
Retirement plan
Generous employee discount
Clothing allowance
Company
Nili Lotan New York
Facebook » facebook.com/nililotan Twitter » twitter.com/nililotan Instagram » @nililotan Pinterest » pinterest.com/nililotan/ Nili Lotan is an Israeli-born and New York-based fashion designer.
51-200 employees
H1B Sponsorship
Nili Lotan New York has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (2)
Funding
Current Stage
Growth StageLeadership Team
Kristin Elizabeth Knapp
Chief Digital Officer (CDO)
Recent News
2025-12-13
2025-10-03
2023-06-05
Company data provided by crunchbase