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Radwell International · 10 hours ago

Digital Paid Media Manager

Downers Grove, IL

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $115K/yr

5+ years exp

Radwell International is seeking a Digital Paid Media Manager who will manage multi-million-dollar paid media budgets across Google Ads and Microsoft Ads. This role involves executing campaigns and developing strategies to drive growth in Radwell’s ecommerce and B2B business while collaborating with various cross-functional teams.

AutomotiveTelecommunicationsTransportation

Responsibilities

Lead strategy and execution for paid media campaigns across Google Ads and Microsoft Advertising (search, shopping, and display) Including targeting, budgeting, bid strategies, ad assets, and measurement strategy

Manage relationships with agencies and external vendors, ensuring campaigns are executed efficiently, targets are met, and performance insights and data-driven optimizations are clearly communicated

Execute campaigns directly in-platform while collaborating with agencies as needed

Manage and optimize multi-million-dollar budgets to drive incremental revenue, ROAS, CLV, and new customer acquisition

Provide in-depth analysis of campaign performance and communicate insights to senior leadership, aligning paid media strategy with overall business objectives and guiding future initiatives

Collaborate with marketing, analytics, and sales teams to ensure messaging alignment and audience targeting

Champion automation and efficiency by streamlining reporting, setting up performance alerts , monitoring product feed health, and rapidly testing workflows to improve speed-to-market

Stay on top of industry trends, platform innovations, and competitor activity to identify growth opportunities

Qualification

Google AdsMicrosoft AdsAnalytics platformsGoogle Merchant CenterAutomation toolsSQLCommunication skillsCollaboration skillsProblem-solving skills

Required

Proven ability to manage large-scale budgets and agency/vendor relationships to deliver growth in ecommerce and/or B2B environments

Strong analytical and problem-solving skills with experience turning data into action

Excellent communication and collaboration skills; ability to work cross-functionally and present to leadership

5+ years of paid media experience, with expertise in Google Ads and Microsoft Ads (required)

Google Ads (Search, Shopping, Display, Performance Max)

Microsoft Ads (Bing), including Shopping campaigns

Google Merchant Center (product feed management and optimization)

Automation & workflow tools (scripts, rules, scheduling, alerts, or third-party optimization platforms)

Analytics platforms such as Google Analytics (GA4) and reporting dashboards (Power BI, Looker, or similar)

Proficient in Microsoft PowerPoint and Excel, including advanced functions, data visualization, and presentation design

Preferred

Bachelor's degree in Marketing, Business, or related field preferred

Experience with Meta, LinkedIn, or programmatic advertising is a plus

Knowledge of SQL or other query languages a plus (for deeper performance analysis and reporting)

Benefits

Health, dental, and vision coverage

Fully paid short- and long-term disability benefits

$50,000 in Life and Accidental Death & Dismemberment insurance

Additional voluntary benefits offered through Unum

401(k) Plan

15 days of PTO annually

Six Company-paid holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day

Company

Radwell International

Radwell, established in 1979, is a global leader in industrial automation solutions, providing new, never-used, refurbished, obsolete, and hard-to-find automation, industrial, electrical, and MRO components to businesses of all sizes.

Founded in 1979

Willingboro, New Jersey, USA

1001-5000 employees