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G-III Apparel Group · 1 month ago

Digital Insights & Analytics Manager

New York, NY

Full-time

Onsite

Mid, Senior Level

$90K/yr - $120K/yr

3+ years exp

G-III Apparel Group is a global leader in fashion design and marketing, seeking a Digital Insights & Analytics Manager to enhance performance across its digital ecosystem. This role involves leveraging advanced analytics and business intelligence to drive strategic decision-making and optimize customer experience.

ApparelFashionManufacturingProduct Design

Hiring Manager

Britta Delaney-Buchanan

Responsibilities

Build and maintain scalable reporting frameworks and dashboards (Power BI, Excel) that provide clear, actionable insights across multiple digital content and consumer-feedback platforms

Monitor daily engagement and conversion trends, product/content performance, and customer reviews, translating findings into meaningful recommendations for Product, Marketing, Sales, and DTC teams

Deliver weekly, monthly, and quarterly insights reports to leadership, highlighting shifts in performance, key trends, and strategic recommendations

Conduct in-depth analyses—including funnel/conversion performance, user behavior, and campaign effectiveness—to identify opportunities for improvement

Partner with cross-functional teams to define reporting needs, KPIs, and business goals

Collaborate with Content, Merchandising, Digital Operations, Marketing, and other stakeholders to strengthen analytics capabilities and support performance optimization efforts

Provide insight-driven recommendations to improve customer journey friction points and increase eCommerce efficiency

Support the integration and consolidation of product content systems and analytics platforms

Ensure data accuracy, consistency, and integrity across dashboards, reporting tools, and analytics platforms

Maintain documentation for reporting logic, methodologies, and KPIs

Proactively identify opportunities to enhance data governance, streamline reporting workflows, and improve insights visibility across teams

Qualification

Business analyticsDigital analyticsPower BIGoogle AnalyticsSQLDirect-to-Consumer commerceData storytellingEntrepreneurial spiritCommunication skillsOrganizational skillsCollaborative mindset

Required

Bachelor's degree in Business, Analytics, Marketing, or a related discipline

3–6 years of experience in business analytics, consumer insights, digital analytics, or related fields

Advanced proficiency in Microsoft Excel, Power BI (or similar BI platforms), and experience with web analytics tools such as Google Analytics or Adobe Analytics

Experience in Direct-to-Consumer digital commerce is required

Strong communication and data storytelling skills, with the ability to translate technical concepts into clear business insights

Highly organized, detail-oriented, and capable of managing multiple projects simultaneously

Collaborative mindset with the ability to work across teams and departments

Entrepreneurial, proactive, and passionate about analytics and digital transformation