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DEPT® · 2 hours ago

Associate Director, Influencer Marketing

New York, United States

Contract

Hybrid

Senior Level, Lead/Staff, Director/Executive

$95K/yr - $125K/yr

7+ years exp

DEPT® is a Growth Invention company that helps ambitious brands grow faster through innovative marketing strategies. The Associate Director of Influencer Marketing will oversee influencer marketing initiatives, manage campaign execution, and mentor a small team while collaborating with the Director to drive client goals.

AdvertisingBrand MarketingDigital MarketingInternetMarketing

Responsibilities

Partner closely with the Director to execute influencer marketing strategies that drive client goals across the full funnel

Refine internal processes, developing scalable frameworks, and maintaining DEPT’s influencer playbooks

Assist in building trusted relationships with clients and partners, ensuring strategies align with business objectives and brand guidelines

Collaborate on new business opportunities, providing research, casting insights, and contributing to scoping conversations and pitch presentations

Translate campaign briefs and business goals into clear influencer deliverables, working alongside creative, production, and analytics teams

Lead day-to-day campaign management, including casting, outreach, content review, and delivery, with Director oversight on key decisions

Partner with performance marketing teams to ensure influencer content is optimized for amplification and measurable results

Manage project timelines, budgets, and approvals in partnership with the Director

Track and compile influencer KPIs, working with analytics teams to create post-campaign reports and identify actionable learnings

Monitor campaign performance in real time, implementing optimizations or escalating issues to the Director

Assist in evolving measurement frameworks to ensure we’re tracking both brand awareness and conversion metrics

Maintain and grow relationships with influencers, agents, and platform reps, supporting the Director in high-level relationship building

Source diverse and innovative talent that aligns with client needs and creative direction

Support the Director in managing contracts, legal reviews, and payment processes to ensure compliance and efficiency

Help oversee and guide 2–3 mid-level influencer marketers, ensuring they have the resources and direction needed to succeed

Provide feedback and coaching, escalating key personnel and performance decisions to the Director

Partner with operations teams to maintain budget accuracy and ensure timely invoicing

Qualification

Influencer marketingCampaign executionTeam managementBudget managementClient relationship managementData analysisCommunication skillsOrganizational skillsCollaborationMentorshipStrategic thinkingAttention to detailCreativityProblem-solving