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Snap-on · 1 month ago

Manager - Marketing & Digital Content

Kenosha, WI

Full-time

Onsite

Mid, Senior Level, Lead/Staff

10+ years exp

Snap-on is a global leader known for the quality of its products and the passion of its people. The Manager of Marketing & Digital Content will be responsible for designing, developing, and deploying digital marketing programs, optimizing content across various digital touchpoints, and collaborating cross-functionally to ensure an integrated digital marketing plan.

AutomotiveManufacturing

Responsibilities

Manage new product launches including landing pages, PR, writing scripts and directing product videos as well as editing

Manage creative updates to external websites to maintain continuity with messaging and branding

Project manage and develop creative material for special events and tradeshows

Collaborate with Sales and Product Development teams to oversee digital marketing initiatives

Maintain relationships with outside agencies and operate within established project budgets

Provide direction and guidance to vendors on policies, regulations and procedures to ensure brand guidelines are met

Generate, edit and publish high-quality content (original text, images, video or HTML) on a daily basis. Manage a team of digital marketers

Develop and implement digital marketing strategies to optimize marketing effectiveness and enhance stakeholders’ experience

Optimize content across digital touchpoints and drive innovation in the digital media landscape, leveraging it to drive positive financial results

Execute other projects as assigned by management

Qualification

Digital marketing strategiesDigital content toolsProject managementAnalytical skillsMicrosoft Office SuiteAdobe SuiteCommunication skillsLean process improvementSEO platformsCMS

Required

Bachelor's Degree in Marketing, Business Administration or related degree with 10+ years of experience in Marketing; MBA preferred

2-3+ years of hands-on experience with digital content tools like PIM or DAM or equivalent technologies. Progressive vision of how such tools can be used in rapidly evolving product information and digital content

Experience managing communications and program activation among internal salesforce and other stakeholders

Previous project management experience with marketing, branding, advertising, digital marketing or similar required; familiarity with Industrial marketing suppliers a plus

Ability to drive critical initiatives related to digital asset development and management activities

Excellent analytical and communication (written, oral, presentation) skills required; must be able to communicate effectively to all levels both internally and externally to the organization

Familiarity with lean process improvement concepts, willingness to continually review and improve processes as necessary

Ability to work well under pressure, handle multiple projects concurrently and meet deadlines without compromising quality

Proficient user of Microsoft Office Suite and Adobe Suite software, as well as CMS & SEO platforms

Ability to travel and work flexible hours when needed