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Mach9 · 1 month ago

Founding Marketer

San Francisco

Full-time

Onsite

Mid, Senior Level

Mach9 is pioneering the next era of the surveying and geospatial industry with its AI-driven platform. The founding marketer will build the go-to-market engine, create compelling content, and run campaigns to position Mach9 as a leader in geospatial AI, driving inbound leads and influencing decision-makers in the infrastructure sector.

Machine LearningSoftware

Responsibilities

Lead product launches. Own product launch initiatives from concept to execution, working with product, sales, and engineering to define launch KPIs and ensure new capabilities turn into awareness, inbound interest, and pipeline

Own our content engine for inbound. Plan and produce a steady drumbeat of content such as blog posts, one-pagers, email campaigns, videos, and social posts that educate the market and convert interest into qualified demo requests

Create a balanced mix of high quality assets. Ship long-form content (white papers, case studies, product documentation, sales decks), short-form thought leadership (LinkedIn posts, newsletters, blogs), and campaign assets (email nurtures, website landing pages) that are designed to generate and capture demand

Run the content calendar and publishing rhythm. Build and maintain our content calendar, manage priorities, and ensure we have a consistent presence in the channels where our customers actually pay attention

Plan and execute integrated campaigns. Design multi-touch campaigns across web, email, social, and events that move prospects through the funnel and contribute measurable marketing-sourced pipeline

Create industry-specific content. Develop targeted stories and collateral for the verticals Mach9 serves, including surveyors, DOTs, AEC firms, and infrastructure owners, so prospects see themselves in our messaging

Define and tell the Mach9 story. Develop clear positioning and messaging that explain what Mach9 does, who it is for, and how it fits into existing workflows, and ensure this story shows up consistently across the website, decks, and campaigns

Scale Mach9 with partners. Collaborate with hardware and ecosystem partners to create joint stories, webinars, collateral, and campaigns that showcase combined workflows, increase reach, and open new channels for inbound leads

Activate power users and champions. Design light-weight programs that engage advanced users, gather feedback, and encourage them to share their expertise and success, amplifying Mach9’s presence inside their organizations and on channels like LinkedIn

Measure, learn, and iterate. Set goals for your initiatives, track performance (traffic, engagement, conversions, and pipeline influence), and double down on the content and campaigns that actually move the numbers

Stay close to customers and sales. Build strong relationships with Mach9 engineering, customer success, and sales teams and external customers to surface ideas for content and campaigns, and work cross-functionally with sales to understand content needs and create materials that help open doors and close deals

In a given week, you might:

Write a case study after interviewing a customer about a successful project and decide which channels to amplify it on

Draft a LinkedIn post series and help shape a demo that highlights our latest product feature

A/B test an outbound marketing campaign to refine product messaging and lead to more booked intro calls for the sales team

Define lead flow from major conferences + webinars through HubSpot for marketing and sales activities

Build new landing pages for industry verticals we’re targeting

Ship a monthly newsletter with product updates and customer wins

Work with the engineering team to figure out how to position and market a new feature that’s launching

Run a planning meeting with the leadership team to make sure all functions are ready for a major product launch

Update the sales deck with fresh messaging, proof points, and customer stories

Collaborate with design on pre-conference email campaigns and supporting assets

Review performance of recent campaigns (opens, clicks, demo requests, pipeline influenced) and decide what to do more of, what to tweak, and what to stop

Coordinate a webinar with a hardware or ecosystem partner and mutual customers

Qualification

B2B marketingContent creationCampaign managementStorytellingDigital marketingLead generationRelationship buildingData analysisProject managementCollaboration

Required

Exceptional writer and storyteller who can translate complex, technical concepts and workflows into clear, compelling narratives

Experience with B2B and/or PLG product launch and growth, understanding how to use content and campaigns to drive inbound interest and self-serve discovery

Collaborated closely with a sales organization and know how to create content that opens doors, unblocks deals, and supports live conversations

Strong relationship builder with the interpersonal skills to connect with engineers, sales teammates, customers, and partners

Curious, intellectually engaged builder who is constantly exploring new formats, tools, and ideas to improve how we tell our story

Operate with high agency, managing multiple projects independently and shipping high-quality work without needing constant direction

Craftsperson who cares deeply about the quality, clarity, and impact of every asset put into the world