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Centric Brands · 1 day ago

CRM Marketing Manager (Dockers)

New York, NY

Full-time

Onsite

Mid, Senior Level

$95K/yr - $125K/yr

4+ years exp

Centric Brands is a leading lifestyle brand collective that designs and sells high-quality products across various segments. They are seeking a strategic and technically savvy CRM Manager to lead the development and execution of data-driven email and SMS marketing programs to enhance customer engagement and retention across multiple e-commerce businesses.

ApparelBeautyFashionJewelry

H1B Sponsor Likely

Responsibilities

Own end-to-end campaign execution for email and SMS; managing high-impact, customer-centric communications across channels for our menswear brand

Utilize CRM tools to deliver engaging, on-brand messaging tailored to customer preferences and behaviors

Develop sophisticated audience segmentation strategies leveraging different models & tools to deliver more relevant, personalized experiences

Enhance trigger email campaigns throughout the customer lifecycle to drive repeat purchases, increase customer lifetime value, reduce churn, and deepen brand loyalty

Collaborate with planning, sales, marketing, and creative partners to maintain a centralized campaign calendar that aligns with product drops, promotional cycles, brand storytelling moments, and seasonal campaigns

Create a comprehensive A/B and multivariate testing program to enhance campaign performance, as well as improve engagement and retention

Drive growth of email and SMS databases through lead gen, sweepstakes, referral, and on-site optimization of data capture

Create, refine, and maintain weekly and monthly dashboards to track CRM KPIs; monitor and report on insights, growth trends, and opportunities

Own customer database, customer data enrichment, and transmission/sharing of customer data between systems and vendors

Troubleshoot technical issues in partnership with product, engineering, and data teams, ensuring data integrity and campaign reliability

Educate internal teams on CRM platform capabilities and best practices to drive operational efficiency and marketing effectiveness

Track best practices, monitor industry trends, and make recommendations for growth

Additional duties as assigned

Qualification

CRM platformsA/B testingCustomer segmentationEmail marketingData analysisHTML/CSSGoogle AnalyticsProject managementCollaboration skillsCommunication skillsAttention to detail

Required

4-6 years of CRM or lifecycle marketing experience in e-commerce, fashion, or consumer retail environments

Deep understanding of customer segmentation, behavior-based targeting, and the full customer journey—from acquisition to loyalty

Proven hands-on experience with CRM platforms, including campaign building, testing, and automation

Analytical mindset with strong experience in A/B testing, reporting, and performance optimization using data to guide decisions

Understanding of email deliverability and reputation management

Excellent collaboration, organizational, and project management skills, with experience working cross-functionally in fast-paced, brand-led organizations

High attention to detail, with a focus on quality control and consistent brand execution across channels

Strong written and verbal communication skills, with the ability to translate technical details into actionable strategies

Familiarity with compliance requirements for privacy and digital communication regulations and legislation domestically (CAN-SPAM, CCPA, TCPA) and internationally (CASL)

Experience with Google Analytics

Preferred

Familiarity with HTML/CSS and modern digital marketing tools is a plus

Shopify/Shopify Plus experience preferred, but not required

Benefits

Comprehensive benefits plan (medical, dental, vision)

Matching 401(k)

Summer Fridays

Generous PTO

Merchandise discounts

Excellent career development opportunities

Company

Centric Brands

Centric Brands is an apparel and accessories company that sells accessories for children, women, and men.

Founded in 2018

New York, New York, USA

1001-5000 employees

https://centricbrands.com

H1B Sponsorship

Centric Brands has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (7)

2024 (6)

2023 (4)

2022 (9)

2021 (6)

2020 (10)