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TWINOAKS · 3 hours ago

Director, Retail Search

United States

Full-time

Remote

Director/Executive

$121K/yr - $166K/yr

TWINOAKS is a shopper marketing agency that focuses on creating meaningful connections between shoppers and brands. They are seeking a Director, Retail Search to lead their retail search practice, managing clients' paid search investments and collaborating with cross-functional teams to develop effective search strategies across major retail platforms.

AdvertisingBrand MarketingMarketing

Responsibilities

Manage clients’ paid search investments across key retail media platforms (e.g. Amazon Advertising, Walmart Connect and Instacart) - including considerations for campaign setup/architecture, KPI & benchmark setting, item prioritization, budget allocation (always-on and seasonal), keyword research & selection, bidding guardrails, day-parting, pacing & optimization parameters and measurement & reporting

Collaborate with cross-functional peers to translate high-level strategy into detailed, actionable brand- and retailer-specific search plans; and to determine the best way to integrate paid search within the broader omni-channel marketing mix

Lead the current team of hands-to-keyboard retail search buyers; provide inspiration, guidance and mentorship to help them achieve optimal campaign results for our clients; and develop & nurture the existing talent and build out the team as needed to keep pace with the rapid change of pace in the industry

Work with our Analytics & Data Science team to set thoughtful KPIs & benchmarks, deliver best-in-class reporting, and drive automation throughout the measurement & optimization process

Maintain existing relationships with key retail media networks, search platforms (e.g. CitrusAd and Criteo) and third-party software and data platforms

Stay current on the latest news, developments and trends in the industry, and regularly share updates, education, key learnings, best practices and case studies with clients and internal stakeholders

Initiate test & learns to try out new hypotheses, ideas, approaches and/or partner capabilities that could unlock significant performance improvements for our clients

Qualification

Retail media platformsPaid search strategyCampaign managementTeam managementAmazon AdvertisingWalmart ConnectInstacartData analysisCreative thinkingCommunication skillsCollaborationProblem solving

Required

Extensive experience building & executing winning search strategies for brands on retail media platforms while working at an agency, retailer media network, aggregator, brand/manufacturer or other relevant company

Deep expertise in the fundamentals of paid search strategy, planning, campaign management, measurement and optimization

Strong familiarity and existing relationships with retail media networks and third-party search platforms like Amazon Advertising, Walmart Connect, Instacart, CitrusAd and Criteo

Dynamic, empathetic leader with seasoned team management and mentoring skills

Ambitious self-starter who takes ownership of and great pride in his/her work

Creative and strategic thinker who gets excited about taking on and solving complex challenges

Curious and dissatisfied with the status quo, always thinking of ways to improve and grow

Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project

Confident presenter and clear, persuasive communicator (verbal and written) of complicated information

Doer (v. a talker) with a 'roll up your sleeves and figure it out' mentality

Adept at analyzing results, synthesizing data, drawing out insights & implications and developing insightful & actionable recommendations

Preferred

Firsthand hands-to-keyboard buying experience on native or third-party platforms is preferred - as your team will be seeking guidance, expertise and mentorship in this area - but not required

Experience using tools & platforms such as Pacvue, Analytic Index, Power BI and Tableau is preferred