Sunshine Sachs Morgan & Lylis · 1 month ago
Vice President, Creator & Influencer Strategy
United States
Full-time
Remote
Director/Executive
$150K/yr - $160K/yr
8+ years expSunshine Sachs Morgan & Lylis is a multi-sector communications agency representing icons and innovators across various fields. They are seeking a strategic and creative senior leader to shape how clients cultivate relationships with creators and influencers, develop programs that amplify narratives, and drive engagement across social platforms.
Telecommunications
Responsibilities
Working closely and strategizing with SVP on business strategy and direction, identifying opportunities for department growth Bringing in new business through personal relationships and networking
Serving as a thought-leader for the agency and clients by staying on top of evolving social media trends and their relevance to Gen Z audiences
Participating in and/or leading new business meetings, creating proposals
Develop and lead end-to-end creator strategy across platforms (YouTube, TikTok, Instagram, Twitch, etc.).Design campaigns that support client campaigns, launches, product initiatives, and other key moments
Build frameworks for creator selection, tiering, evaluation, and brand fit
Integrate creator touchpoints into broader client communications and marketing plans
Identify new storytelling formats, creator-led series, and cross-platform opportunities
Establish and maintain relationships with top creators, talent managers, agencies, and emerging voices
Partner with creators to co-develop content concepts that align with client brand messaging and creator authenticity
Serve as a trusted point of contact across the agency for creator introduction and partnerships
Define KPIs for creator programs, including reach, engagement, sentiment, conversion, and long-tail influence
Partner with in-house social/analytics teams to measure impact and refine strategy
Monitor creator trends, cultural shifts, and platform algorithm changes for real-time, proactive opportunities
Work closely with PR, social, paid media, and brand teams to ensure alignment and integrated execution
Partner with Legal and Compliance on contracts, disclosures, and regulatory requirements
Manage budgets for creator programs, including negotiations and performance-based compensation structures
Qualification
Required
8–10+ years of experience in communications, influencer/creator strategy, social media, or content marketing
Proven track record designing and executing high-impact creator collaborations at scale
Deep understanding of creator ecosystems, social platforms, and digital culture
Strong interpersonal skills with experience managing talent relationships and internal relations
Exceptional communication—both written and verbal—with an eye for narrative and storytelling
Ability to thrive in a fast-paced, ambiguous environment and manage multiple projects simultaneously
Preferred
Experience in entertainment and/or lifestyle are a plus
Benefits
Medical, dental, and vision plans
401(k) with matching
Annual merit-based bonuses
PTO
Fertility
FSA for medical
Childcare
Commuter expenses
Flexible work schedule
Work from Anywhere program
Summer Fridays
Wellness Days
4-week sabbatical or trip to celebrate select anniversaries
Collaborative workspaces
Celebrations
Networking opportunities
Community volunteering
Training throughout the year on topics for professional growth as well as personal growth
Series of teaching workshops that are structured for each level of the company
Monthly Meet the Media series where media contacts provide valuable insider info for pitching them and their colleagues
Company
Sunshine Sachs Morgan & Lylis
Sunshine Sachs Morgan & Lylis is an independent full-service communications and narrative consulting firm.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
K
Ken Sunshine
Founder
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