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Vercel · 7 hours ago

Marketing Operations Manager

United States

Full-time

Onsite

Mid, Senior Level

$120K/yr - $150K/yr

5+ years exp

Vercel is a company that provides developers with tools and cloud infrastructure to enhance web experiences. They are seeking a Marketing Operations Manager to support the Demand Generation and Growth Marketing teams by ensuring efficient campaign execution and accurate tracking.

Artificial Intelligence (AI)Cloud InfrastructureDeveloper PlatformSoftwareWeb Development

Growth Opportunities

Responsibilities

Partner with the Demand Generation team to operationalize campaigns, including audience segmentation, list pulls, and automation workflows

Ensure campaign tracking, attribution, and reporting are accurate so DG can measure pipeline impact with confidence

Evaluate and implement new demand generation technologies (e.g. ABM platforms, channel optimization tools, etc.) to improve campaign effectiveness

Collaborate with the Data team to develop analytics and insights that inform targeting, spend optimization, and campaign strategy

Build and maintain repeatable campaign templates, workflows, and data processes that reduce launch time and improve speed from idea to execution

Proactively identify opportunities to improve lead quality and conversion rates through operational changes

Provide day-to-day technical support and best-practice guidance to marketing stakeholders

Document processes and contribute to internal playbooks for campaign execution

Qualification

Marketing automation platformsSalesforceLifecycle marketingCampaign executionAttribution trackingAudience segmentationTechnical supportProcess documentationData validationCampaign performance improvementCollaboration