Vercel · 3 hours ago
Head of Growth Marketing
United States
Full-time
Remote
Director/Executive
$230K/yr - $300K/yr
6+ years expVercel is a company that provides developers with tools and cloud infrastructure to build a faster, more personalized web. They are seeking a Head of Growth Marketing to lead marketing for their self-serve business, focusing on acquisition strategies across various digital platforms and collaborating with product teams to drive growth and revenue.
Artificial Intelligence (AI)Cloud InfrastructureDeveloper PlatformSoftwareWeb Development
Responsibilities
Act as the marketing owner for the self-serve business, responsible for driving top-of-funnel acquisition and fueling the PLG motion
Partner with Growth Product to align on activation experiments, onboarding flows, and monetization strategies
Own Vercel.com as a growth surface — improving discoverability, conversion, and performance
Lead testing and experimentation in partnership with Product, Design, and Engineering
Lead paid acquisition across channels (search, display, paid social, retargeting)
Optimize CAC, payback, and channel ROI through data-driven iteration
Support the Demand Gen team by advising on and executing paid campaigns for enterprise and ABM programs
Drive organic acquisition through technical SEO and structured content
Build visibility in AI-driven discovery surfaces like ChatGPT, Perplexity, and Gemini
Lead the digital localization strategy to grow international self-serve revenue
Develop scalable content and experimentation frameworks for global audiences
Define and monitor growth KPIs across web and digital channels
Build a test-and-learn culture with rapid iteration and tight feedback loops
Partner with Product Marketing, Developer Marketing, and Demand Gen to provide digital execution support and shared infrastructure
Qualification
Required
6–10+ years of experience in growth, digital, or performance marketing — ideally in a PLG or developer-first SaaS environment
Proven success scaling self-serve acquisition, activation, and monetization
Deep knowledge of SEO, paid acquisition, and website conversion optimization
Experience managing high-traffic websites and leading cross-functional growth experiments
Familiarity with performance marketing in both self-serve and enterprise contexts
Strong analytical skills with experience in attribution, funnel metrics, and experimentation frameworks
Comfort partnering directly with Product and Data teams
Preferred
Familiarity with Next.js, Vercel, or the modern frontend ecosystem
Experience marketing to developers or technical audiences
Early experimentation with GEO (Generative Engine Optimization)
Experience localizing content and digital programs for global reach
Benefits
Competitive compensation package, including equity.
Inclusive Healthcare Package.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
Flexible Time Off.
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
Company
Vercel
Vercel is a developer platform that provides cloud infrastructure services for the web.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$863MKey Investors
AccelBedrockGoogle Ventures
2025-09-30Series F· $300M
2024-05-16Series E· $250M
2021-11-23Series D· $150M
Leadership Team
Guillermo Rauch
CEO
Malte Ubl
Chief Technology Officer
Recent News
2025-12-13
Company data provided by crunchbase