Lower · 1 month ago
Paid Search Marketing Manager
Austin, TX (S Congress Ave)
Full-time
Onsite
Mid Level
3+ years expLower is a mission-driven fintech company focused on simplifying the home-buying process through technology. They are seeking a Paid Search Marketing Manager to manage and optimize their SEM program across Google Ads and Microsoft Ads, ensuring campaign performance and efficiency while collaborating with various teams.
FinanceFinancial ServicesFinTechLending
Responsibilities
Manage daily SEM operations across Google Ads and Microsoft Ads, including pacing, bid adjustments, negative keyword management, and QA
Optimize toward core business KPIs such as lead volume, CPL, cost per funded loan, and ROAS
Ensure campaign structures, ad groups, and match types are properly maintained for performance and scalability
Analyze funnel performance and collaborate with Sales and Analytics to understand downstream conversion trends
Adjust bidding, targeting, and audience strategies to deliver higher-quality leads
Execute A/B tests on ad copy, extensions, bidding strategies, and landing page experiences
Surface insights quickly and provide recommendations for scaling winners or shutting down underperformers
Work with Web, Product, and CRO teams to improve landing page performance and reduce friction in the application funnel
Support data and analytics partners in improving reporting, attribution, and offline conversion accuracy
Provide weekly updates on performance trends, efficiency, pacing, and tests in progress
Highlight issues early, take action quickly, and maintain tight operational discipline across campaigns
Qualification
Required
3–5+ years managing paid search campaigns, ideally in performance-driven environments such as fintech, mortgage, proptech, insurance, or other lead-generation categories
Strong operator comfortable with daily execution, deep optimization, and KPI accountability
Proficient with Google Ads, Microsoft Ads, offline conversion imports, and first-party data usage
Analytical mindset: you enjoy digging into dashboards, identifying trends, and using data to guide decisions
Excellent communicator who can summarize insights clearly and concisely
Comfortable working in a fast-paced environment where priorities shift and speed matters
Excited to contribute to a mission-driven company helping people achieve homeownership
Company
Lower
Lower provides home refinancing, customer service, consumer lending, home purchase, and financial services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$100MKey Investors
Accel
2021-06-23Series A· $100M
Leadership Team
Dan Snyder
Chief Executive Officer
R
Robert Tyson
Co-Founder
Recent News
2026-01-18
2026-01-16
2026-01-16
Company data provided by crunchbase