Vercel · 4 hours ago
Lifecycle Marketing Manager
United States
Full-time
Remote
Mid Level
$126K/yr - $154K/yr
4+ years expVercel is a company that provides developers with tools and cloud infrastructure for building a faster, more personalized web. The Lifecycle Marketing Manager will design and execute multi-channel programs that enhance customer engagement and retention, partnering with various teams to ensure a seamless customer journey.
Artificial Intelligence (AI)Cloud InfrastructureDeveloper PlatformSoftwareWeb Development
Responsibilities
End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention
Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty
Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations
Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement
Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy
Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences
Qualification
Required
4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology
Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel)
Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention
Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies
Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams
Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers
A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs
Benefits
Competitive compensation package, including equity.
Inclusive Healthcare Package.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
Flexible Time Off.
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
Company
Vercel
Vercel is a developer platform that provides cloud infrastructure services for the web.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$863MKey Investors
AccelBedrockGoogle Ventures
2025-09-30Series F· $300M
2024-05-16Series E· $250M
2021-11-23Series D· $150M
Leadership Team
Guillermo Rauch
CEO
Malte Ubl
Chief Technology Officer
Recent News
2025-12-13
Company data provided by crunchbase