Proper Hospitality · 1 month ago
Executive Vice President of Commercial Strategy
Los Angeles, CA
Full-time
Hybrid
Director/Executive
$275K/yr - $325K/yr
7+ years expProper Hospitality is seeking an Executive Vice President of Commercial Strategy to join their corporate team in Los Angeles. This role will focus on aligning strategies that drive top-line revenue through marketing, revenue management, and sales, ensuring cohesive execution and performance tracking across the portfolio.
HospitalityHotelRental Property
Responsibilities
Oversee brand and performance marketing strategy across all properties, balancing awareness-building with measurable ROI
Partner with internal and external teams to drive acquisition, conversion, and retention across digital, CRM, PR, and brand channels
Identify and close gaps in funnel performance, messaging, creative, and channel mix
Ensure each hotel has a clear, on-brand marketing plan that maps to demand periods, revenue goals, and guest segmentation
Work closely with Sales and Revenue leaders to ensure each hotel’s plans ladder up to portfolio targets
Lead quarterly and annual commercial planning sessions to align strategy across pricing, promotions, prospecting, and positioning
Facilitate property-level commercial syncs to identify issues early, share best practices, and drive accountability
Track execution across key marketing and commercial initiatives—CRM upgrades, upsell programs, web enhancements, new brand campaigns
Audit hotel-level plans and timelines, and ensure consistent follow-through without needing direct authority
Own rollout frameworks to ensure adoption and measurement of major tools, programs, and partnerships
Maintain a single view of performance across marketing, sales, and revenue with clear reporting to executive leadership
Work with analytics and revenue teams to uncover trends and translate them into actionable next steps
Deliver smart, concise commercial updates to leadership and ownership groups
Qualification
Required
7–10 years in commercial strategy, performance marketing, or revenue-focused leadership, ideally in hospitality or multi-unit settings
Solid understanding of hotel revenue drivers, digital marketing levers, and distribution dynamics
Comfortable with data and able to synthesize performance from sources like Google Analytics, Opera, SynXis, Duetto, and STR
Skilled at cross-functional influence—able to rally teams and move initiatives forward without direct authority
Clear, confident communicator who can navigate from property teams to the C-suite
Willing to travel for site visits up to 2x/month
Benefits
Competitive Salary + Bonus : Rewarding exceptional talent and performance across all levels.
Recognition Programs : Celebrating achievements big and small through company-wide appreciation and milestone rewards.
Annual Performance Reviews : Regular opportunities for feedback, growth, and advancement.
Culture of Growth : A collaborative, design-forward environment that values creativity, intelligence, and curiosity — where learning and excellence are a daily practice.
Guided Skills Development : Access to training, leadership programs, mentorship, and cross-property mobility to encourage achievement and discovery.
Diversity, Equity, Inclusion & Belonging : We honor individuality while fostering a culture of respect and belonging across all teams.
Community Engagement : Opportunities to give back through local volunteerism, sustainability, and charitable partnerships.
Comprehensive Health Coverage : Medical, dental, and vision plans through Aetna, designed to fit a range of personal and family needs.
Wellness Access : Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources.
Employee Assistance Program (EAP) : Confidential support for emotional wellbeing, financial planning, and life management through Unum.
Paid Time Off : Flexible PTO plus 11 paid holidays each year for corporate team members.
Paid Parental Leave : Paid time off for eligible employees welcoming a new child through birth, adoption, or foster placement.
Flexible Work Practices : Hybrid schedules for eligible roles and an emphasis on work-life balance.
401(k) Program : Company match of 50% of employee deferrals, up to the first 4% of eligible compensation.
Employer-Paid Life & Disability Insurance : Core protections with optional additional coverage.
Financial Education : Access to planning tools and workshops to support long-term stability and growth.
Hotel Stay Benefits : 75% off BAR (floor of $100) across the Proper portfolio.
Design Hotels Partnership : 50% off participating Marriott Design Hotels.
Dining Discounts : 75% off food & beverage at all Proper Hospitality outlets.
Lifestyle Perks : Complimentary or subsidized parking, cell phone reimbursement, and exclusive hospitality and retail discounts.
Company
Proper Hospitality
Proper Hospitality is a hotel & hospitality industry designs, brands, and operates high-end lifestyle hospitality experiences.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$0.33M2024-09-11Series Unknown· $0.33M
Leadership Team
Brian De Lowe
President and Co-Founder
Alex Samek
Co Founder
Recent News
2025-10-17
Company data provided by crunchbase