VSCO® · 4 days ago
Lifecycle Marketing Lead
San Francisco, CA
Full-time
Hybrid
Senior Level
$155K/yr - $170K/yr
5+ years expVSCO is a platform that empowers photographers by providing them with tools and a community to enhance their creativity and professional growth. The Lifecycle Marketing Lead will be responsible for developing and executing lifecycle marketing strategies that enhance engagement and retention throughout the creator journey, working closely with various teams to create cohesive experiences for users.
InternetMobilePhoto EditingPhotographySoftware
Responsibilities
Develop and execute VSCO’s lifecycle strategy across email, in-app surfaces, and other owned channels
Own end-to-end lifecycle campaigns, including planning, segmentation, copy development, QA, deployment, and performance reporting
Maintain lifecycle content calendars and evergreen nurture campaigns across VSCO’s product surfaces and user bases, ensuring timely, relevant, and intelligently targeted communication throughout the customer journey
Leverage insights, data, and experimentation to continually optimize messaging, improve engagement, and drive conversion and retention outcomes
Contribute to building documentation, frameworks, and best practices that raise the bar for lifecycle marketing excellence
Qualification
Required
5 years of experience in lifecycle marketing or a related field
Hands-on experience managing lifecycle campaigns (segmentation, copy, deployment, analytics)
Familiarity with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Customer.io)
Ability to translate product value into simple, intuitive messaging tailored to different audiences
Comfort working cross-functionally with Creative, Product, and PMM partners
Data-driven mindset — you look for insights to inform decisions and iterate
Highly organized, detail-oriented, and capable of operating in a fast-moving, creative environment
Passionate about creativity, photography, and helping creators thrive
Benefits
Medical, dental, and vision insurance for employees and families
Flexible Time Off
Company-paid parental, medical and caregiver leave
Other perks including mental health resources and tech reimbursements
401K retirement plan
Insurance (medical, dental, vision, life/AD&D, short and long term disability)
11 paid holidays
Paid sick time as required by state and local law
Company
VSCO®
VSCO is a community-driven platform that equips photographers to expand creatively and professionally.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$90MKey Investors
Glynn Capital ManagementAccel
2015-04-24Series B· $50M
2014-05-06Series A· $40M
Leadership Team
Greg Lutze
Co-Founder and Chief Experience Officer
Joel Flory
Executive Chairman and Co-Founder
Recent News
Business Standard India
2026-01-03
Business Standard India
2026-01-03
Company data provided by crunchbase