Marketing Specialist jobs in United States
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Cella ยท 5 hours ago

Marketing Specialist

positionTorrance, CA
timeFull-time
remoteOnsite
seniorityEntry, Mid Level
money$70K/yr - $85K/yr
date2+ years exp

Cella is seeking a proactive Marketing Specialist to join their team in Torrance, CA headquarters. The role involves executing and managing a wide range of marketing activities aimed at generating leads and increasing brand awareness for educational software products.

Content MarketingDigital MarketingInformation Technology
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Growth Opportunities
Hiring Manager
Melissa Nenna
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Responsibilities

Develop, execute, and manage integrated marketing campaigns (B2C and B2B) targeting Teachers, Education Leaders, and Parents within the K-5 education market
Drive lead generation initiatives through various channels, focusing on securing qualified prospects for the sales team
Support strategic efforts in the development of market messaging and product positioning
Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings and drive website traffic
Execute data-driven Email Marketing campaigns, including list segmentation, content creation, deployment, and performance analysis
Manage and maintain corporate Social Media Marketing channels, focusing on engagement and lead conversion
Utilize Google Analytics to monitor website performance, campaign effectiveness, and user behavior, providing regular reports and actionable insights
Coordinate with internal/external teams on website updates and Web Services to ensure marketing alignment
Assist in the planning and execution of focused Telemarketing campaigns to support sales and lead nurturing efforts
Develop materials and strategies tailored for both business-to-consumer (B2C) and business-to-business (B2B) audiences in the K-5 education space

Qualification

Multi-channel marketing campaignsSEO toolsBest practicesGoogle AnalyticsJapanese/English speakingBachelor's Degree in MarketingEmail marketing platformsSocial media marketingWrittenVerbal communicationTeam collaborationProject management

Required

Japanese/English speaking
Bachelor's Degree in Marketing, Business, Communications, or a related field
2-5 years of progressive experience in marketing, preferably in the technology or education sector
Proven experience executing multi-channel marketing campaigns
Hands-on experience with SEO tools and best practices
Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Pardot)
Demonstrated expertise in utilizing Google Analytics for reporting and optimization
Strong understanding of social media platform mechanics and advertising
Excellent written and verbal communication skills for campaign content and internal reporting
Ability to work effectively in a team environment and manage multiple projects simultaneously

Benefits

Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan

Company

Cella

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Glassdoor4.2
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Cella is a leading Creative Staffing And Consulting Agency.
dateFounded in 1985
location
Rockville, Maryland, USA
people-size51-200 employees
web-link
https://www.cellainc.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
2021-09-30Acquired

Leadership Team

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Rob Williams
Vice President of Sales
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