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Belardi Wong · 1 month ago

Senior Digital Analyst - Search, Strategic Services

Full-time

Onsite

Senior Level

5+ years exp

Belardi Wong is a data-driven, integrated marketing and creative solutions firm focused on driving revenue and customer growth for leading DTC brands. The Senior Digital Analyst will analyze and support digital marketing efforts, particularly in paid search, while leading accounts and ensuring exceptional service and performance.

AdvertisingDirect Marketing

Responsibilities

Support in audits of paid search strategy across campaign structure, bid strategy, copy/creative, keyword strategy, Performance Max implementation and strategy

Review and then package findings and conclusions in concise Excel reports and in PowerPoint presentations to present to clients

Execute the paid search strategy for DTC ecommerce brands and multi-location lead gen clients including campaign execution, reporting and analysis in partnership with Sr. Digital Strategist

Analyst will lead at least one account in the first 12 months, responsible for project management, budget alignment and communicating cross-channel strategies

Manage and lead weekly call agendas and ensure key insights are effectively communicated to the client in a timely manner

Ensure all campaigns are managed within agreed upon budgets and ROAS targets

Use tools such as Google Analytics, Google AdWords, Looker, and Funnel to generate reports, insights, and recommendations

Work with internal team to share learnings across clients for improved performance in both search and social

Stay up to date on industry trends and ensure Belardi Wong is on the cutting edge of digital marketing strategy

Miscellaneous reporting and measurement