Paid Media Strategist jobs in United States
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Red Door Interactive · 1 month ago

Paid Media Strategist

Red Door Interactive is a dynamic company that focuses on optimizing media strategies to deliver measurable results. The Paid Media Strategist will partner with clients to develop and execute media plans, ensuring campaigns are effective and aligned with client objectives.

AdvertisingConsultingDigital MarketingSocial Media

Responsibilities

Partner with your Manager to understand each client’s objectives and how paid media supports their broader strategy
Participate in planning, research, and analysis to inform media decisions
Lead media planning and strategy for assigned accounts, with guidance as needed
Execute and manage paid media campaigns across multiple platforms
Ensure campaigns are built accurately, follow platform best practices, and are continually optimized for performance
Collaborate with analytics teams to ensure proper tracking and performance monitoring
Serve as the primary day-to-day contact for clients regarding their paid media efforts
Maintain precise budget oversight, delivery pacing, and reporting
Bring proactive thinking, new ideas, and meaningful test plans to improve outcomes

Qualification

Paid Media StrategyGoogle AdsMeta AdvertisingLinkedIn AdvertisingData AnalysisBudget ManagementCampaign OptimizationClient PresentationCommunication Skills

Required

Bachelor's degree or equivalent experience
4-7 years of experience in a Paid Media role
A passion for media strategy and planning, with a track record of translating client goals into media recommendations
Deep understanding of client strategy and how that translates to media planning and channel strategy
Expert knowledge of paid search and digital, as well as traditional paid media tools, techniques, vendors, and platforms
Hands-on tactical experience in major ad platforms, including Google Ads, Meta, LinkedIn, CTV, etc
Experience successfully managing significant annual media budgets ($3 million+)
Advanced and integrated analysis skills to uncover key insights and actionable opportunities, or testing ideas
Excellent verbal and written communication skills, including the ability to clearly and effectively craft a compelling narrative and present analysis findings to internal and external stakeholders
Client presentation skills with the ability to communicate performance data and campaign insights clearly and confidently

Preferred

Experience working with complex multi-location, multi-state lead generation clients (bonus points for experience within the self-storage or car wash industries specifically)

Company

Red Door Interactive

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Red Door Interactive, Inc. is a strategic marketing partner for leading brands.

Funding

Current Stage
Growth Stage

Leadership Team

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Reid Carr
CEO & Executive Creative Director
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Company data provided by crunchbase