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Bankrate · 4 hours ago

Vice President, Brand & Communications | Bankrate

United States

Full-time

Remote

Senior Level, Lead/Staff

$220K/yr - $310K/yr

10+ years exp

Bankrate is redefining the future of financial decision-making and is seeking a Vice President of Brand & Communications to lead their brand evolution. The role involves shaping brand identity, crafting communications strategies, and overseeing content that enhances authority and drives growth.

BankingCommercial LendingConsumerCreditCredit CardsFinancial ServicesInsurancePersonal Finance

Hiring Manager

Amanda C.

Responsibilities

Define and evolve the brand’s strategic positioning, voice, and visual identity across all internal and external communications

Own brand guidelines and ensure consistent implementation across paid, owned, and earned channels

Act as brand steward across the org, embedding brand thinking into performance, product, and lifecycle marketing

Build and protect Bankrate’s brand reputation and trust, ensuring every consumer touchpoint reinforces the company’s credibility and authority in financial guidance

Oversee the content and editorial strategy that strengthens Bankrate’s authority, builds audience trust, and supports long-term organic growth

Guide the development of high-quality content across formats — including editorial, research and data-driven reports, expert commentary, and brand storytelling — ensuring consistency with Bankrate’s voice and strategic positioning

Partner closely with SEO, Product, and Growth teams to ensure content priorities align with business goals and authority needs

Set content KPIs aligned with business objectives (e.g., authority signals, sessions, etc.)

Lead and mentor editorial leaders and contributors, fostering a high-performance culture grounded in creativity, rigor, and measurable impact

Develop and execute an integrated communications strategy that enhances Bankrate’s visibility, credibility, and influence across earned, owned, and shared channels

Lead all external communications, including media relations, executive visibility, and reputation management

Oversee internal communications programs that inform, engage, and inspire employees – strengthening alignment with the company’s mission and voice

Own Bankrate’s social media strategy and execution — driving expert amplification, audience engagement, and brand-led demand generation across all organic platforms

Guide link-building and off-page authority programs in partnership with SEO and Communications teams, ensuring outreach and content amplification strengthen domain authority and organic search performance

Identify, train, and lead a roster of spokespeople and subject matter experts to represent the company across interviews, events, and multimedia platforms

Collaborate with performance marketing and growth teams to bring campaigns to life with on-brand creative, assets, and messaging

Lead brand activations that build emotional resonance and support full-funnel growth

Prioritize creative workflows and resourcing in alignment with business goals

Qualification

Brand StrategyContent StrategyCommunications StrategySEO KnowledgePerformance MarketingLeadership SkillsStorytellingEditing SkillsCreative CollaborationMentoring

Required

10+ years in marketing, with significant leadership experience in brand, content, and communications strategy roles

Proven track record of scaling a brand's visibility, reputation, and impact through multi-channel campaigns

Deep understanding of SEO content frameworks, editorial production, and media distribution

Experience working in performance-driven, high-growth environments (fintech, SaaS, DTC a plus)

Strong strategic thinking with the ability to connect brand to business outcomes

Exceptional storytelling, writing, and editing skills across long-form, short-form, and video

Fluent in content performance metrics and how they influence funnel conversion

Deep experience working with or managing creative teams, editorial workflows, and agency partners

Strong leadership presence with the ability to mentor senior ICs and influence stakeholders across the org

Benefits

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long-Term Disability Insurance

Flexible Spending Accounts

Holiday Pay

401(k) with match

Employee Assistance Program

Paid Parental Bonding Benefit Program

Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.