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BELAY · 1 month ago

Paid Digital Marketing Specialist - Financial Solutions

United States

Full-time

Remote

Entry, Mid Level

$70K/yr - $75K/yr

2+ years exp

BELAY is a growing and vibrant Atlanta-based company that offers virtual staffing solutions in various areas, including Financial Solutions. The Paid Digital Marketing Specialist will lead the paid-channel strategy for Financial Solutions, driving qualified lead generation and enhancing brand visibility through targeted paid media programs.

AccountingContent CreatorsOutsourcingProfessional ServicesVirtual AssistantWeb Development

Culture & Values

Responsibilities

Develop a deep understanding of the Financial Solutions customer journey, from awareness through conversion, across our paid media ecosystem (Google, Meta, LinkedIn, etc.)

Design and implement paid strategies that place BELAY Financial Solutions in front of prospects and move them through the customer journey to drive awareness, consideration and conversion to grow revenue

Manage the vendors/contractors that support our paid efforts collaborating with them for strategy and holding them accountable for results. (Included but not limited to LinkedIn, Meta, Twitter, Google, and other paid media vendors)

Responsible for pulling and analyzing monthly advertising reports, utilizing whatever tools necessary to build and develop insights based on the data, and making recommendations based on the data

Continue your own professional development by prioritizing learning and staying on top of the changes in paid channels as well as possible new channels for BELAY

Partner closely with the Financial Solutions team to ensure paid strategy aligns with business goals, service-line positioning, and target industries

Support Financial Solutions campaigns, promotions, webinars, funnels, and experiments with paid-channel amplification

Support the Growth Marketing Manager on all company initiatives. Proactively meet team needs, strive for excellence, and do so with a collaborative lens, a ton of grace, and zero ego

Partner with the BELAY Marketing Team to maintain consistent branding across all channels, initiatives, and campaigns

Use Salesforce and HubSpot as core tools for tracking lead flow, campaign attribution, and performance

Research as needed to assist with marketing initiatives

Bring new, test-ready ideas to the team to continually improve Financial Solutions performance and efficiency

Manage assigned projects to successful completion as needed