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J.B. Hunt Transport Services, Inc. · 3 weeks ago

Sr. Content Marketing Specialist (Copywriter)

Lowell, AR

Full-time

Onsite

Mid, Senior Level

3+ years exp

J.B. Hunt Transport Services, Inc. is a leading transportation and logistics company, and they are seeking a Sr. Content Marketing Specialist (Copywriter) to support marketing initiatives through copy development and strategy. The role involves creating and producing marketing content for various platforms, ensuring accuracy and consistency with brand standards, and collaborating with teams to drive engagement and leads.

LogisticsShippingTransportation

No H1B

Responsibilities

Follow content-marketing strategy to create, maintain and publish content on a variety of platforms; comply to content launch calendar

Research industry trends; collect and compile articles and information from internal and external resources for the company’s use

Research facts to ensure accuracy and eliminate errors and misstatements

Review all marketing materials to correct errors in grammar, spelling, usage, facts and style

Develop sales content for presentations, RFP templates and trade show events

Collaboratively conceive and write innovative copy across marketing channels including print, outdoor and signage/collateral

Work in a team environment and collaborating on content ideas and goals

Develop creative concepts for marketing initiatives that drive traffic, engagement, and leads

Ensure all materials are consistent with brand and style standards and written in a manner to advocate our service offerings

Measure and optimize content on a regular and ongoing basis

Conduct research and interviews for writing assignments

Generate content for email, blogs, social media, video scripts, press releases, white papers, case studies, testimonials and more for internal and external client needs

Works closely with marketing group to create, write, and develop marketing materials and deliverables across all media channels (e.g. print, web and broadcast)

Evaluate the effectiveness of content outlets; researching and assisting in the adoption of new platform

Work cross-functionally with digital and social media teams to optimize content for digital channels

Qualification

CopywritingContent strategyMarket researchSEO knowledgeGoogle AnalyticsEmail analyticsVarious writing stylesTeam collaborationAttention to detail

Required

Associate's degree with English, Journalism, Communications, Advertising, Public Relations, Business or related field with at least 3 years of professional experience in copywriting or content writing role at an agency or in-house marketing department and a strong portfolio

Preferred

Bachelor's degree in English, Journalism, Communications, Advertising or Public Relations preferred

Writing and editing skills including experience in market research, copywriting or content management

Ability to work from a content calendar and meet deadlines

Ability to work in a team environment and collaborate on strategy

Knowledge of various styles of writing (AP, APA, MLA, Web, etc)

Have impeccable attention to detail and quality of communication materials developed

Understand social media basic best practices, which content and approaches work on each and why including a basic knowledge of SEO, Google Analytics and email analytics