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VaynerX · 1 week ago

Senior Analyst (Media Buying / Planning)

New York, NY

Full-time

Onsite

Mid, Senior Level

$65K/yr - $75K/yr

2+ years exp

VaynerX is a contemporary family of companies focused on building and growing brands. The Senior Analyst role involves overseeing media analysts, monitoring campaign performance, and collaborating with various teams to develop and present media investment strategies.

Digital MarketingDigital MediaMarketing

Growth Opportunities

Responsibilities

Oversee Media Analysts, providing leadership, mentorship, vision and technical expertise

Monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management

Collaborate with Media Managers/Directors to create and present sophisticated media investment strategies to clients, derived from industry insights and QA reporting

Partner with media leads and internal client service teams to manage, nurture and develop client relationships

Develop and deliver client-facing campaign reports to showcase performance, new business opportunities, and storytelling: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are highlighted

Manage ad technology vendors needed to execute specific campaign work

Maintain relationships with platform reps and identify the best strategies and tactics across channels for our clients. Also work with those platform reps to identify and pursue relevant beta/alpha opportunities

Collaborate across disciplines to craft best-in-class, holistic digital media strategies rooted in driving tangible business outcomes for large brands

Qualification

Media BuyingExcel Advanced SkillsAnalytics ExperienceSocial Media PlatformsBiddable PlatformsClient Relationship ManagementTeam CollaborationDetail-OrientedLeadership Skills

Required

You have experience with both new technology and social platforms

You thrive in a dynamic, fast-paced, high-energy environment

You are detail-oriented and organized

You want to work with clients to impact their business and think of innovative solutions, not just answer a brief

You are driven and hungry for success, and always want to learn more

You are a team player and enjoy collaboration

2-3 years agency experience as a Media Buyer (Activation, Investment)

Successful experience working within a collaborative team dynamic

Advanced skills in Excel including pivot tables, V-Look Ups, and macros

Experience across buying/biddable platforms in any of the following: Social: Facebook/Instagram TikTok, Snapchat, Pinterest, LinkedIn, X; Google: YouTube, Search (Bing is a nice plus), Display, Shopping

An empathetic, patient and collaborative spirit that fosters a positive day-to-day experience for their teammates

You live for today's digital & mobile consumer, driven, and hungry to succeed and always looking to learn more

Have the ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism

Preferred

Any Additional Experience in the following a plus: Amazon (AMS, Amazon DSP, AMG), Instacart, Walmart Connect, DOOH, any other e-retailer channels

Experience working with analytics, attribution and measurement systems. Including but not limited to: Google Analytics, MOAT/IAS/Double Verify, Nielsen/Millward Brown/Oracle Measurement