Figma · 9 hours ago
Manager, Product Marketing
San Francisco, CA • New York, NY • United States
Full-time
Hybrid
Mid, Senior Level
$180K/yr - $288K/yr
7+ years expFigma is a company focused on making design accessible to all, and they are seeking a Manager, Product Marketing to lead their efforts in commercial growth and services. This role involves mentoring a team of product marketers and developing strategies that enhance Figma's market presence and customer engagement.
CollaborationDeveloper ToolsProduct DesignSoftwareWeb Apps
Responsibilities
Lead, mentor, and develop a team of PMMs focused on commercial growth and services/service partner marketing
Build, collaborate around, and execute end-to-end go-to-market strategies that support account upgrades, cross-sell motions, and expansion opportunities
Drive clarity and alignment across sales, demand generation, product, and marketing to ensure cohesive messaging, positioning, and activation strategies
Build an operationalize a prioritization framework that aligns product launches, demand generation campaigns, and sales motions
Develop compelling narrative frameworks, enablement assets, and training programs that empower sales to articulate Figma’s value across commercial customer segments
Own the strategy and marketing execution that supports Figma’s services ecosystem, including partner programs and scaled service enablement
Serve as a cross-functional leader who fosters collaboration, champions the voice of our customer, and drives strategies across go-to-market motions
Qualification
Required
7+ years of experience in product marketing, solution marketing, or a related go-to-market role, including experience working with commercial growth
3+ years of leading or managing a team, with a track record of driving team-level impact
Demonstrated ability to partner with demand generation and sales to understand commercial buyer journeys, sales motions, and customer expansion strategies
Expertise mapping and optimizing commercial buyer journeys and sales-assisted motions, and translating them into GTM plays with measurable impact
Proven experience building and executing GTM strategies that drive measurable growth and revenue outcomes
Excellent storytelling and communication skills, with an ability to distill complexity into clear, compelling narratives
Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations
Preferred
Experience marketing service offerings and partner-led services
Background in PLG, especially in fast-growing SaaS companies
Familiarity with design and product development workflows
Benefits
Health, dental & vision
Retirement with company contribution
Parental leave & reproductive or family planning support
Mental health & wellness benefits
Generous PTO
Company recharge days
A learning & development stipend
A work from home stipend
Cell phone reimbursement
Sales incentive pay for most sales roles
An annual bonus plan for eligible non-sales roles
Company
Figma
Figma is a collaborative design tool that enables teams to create, prototype, and test digital products on one platform.
1001-5000 employees
H1B Sponsorship
Figma has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (27)
2023 (32)
2022 (35)
2021 (16)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$1.45BKey Investors
Durable Capital PartnersAndreessen HorowitzSequoia Capital
2025-12-08Post Ipo Equity
2025-07-31IPO
2024-07-17Secondary Market· $700M
Leadership Team
Dylan Field
CEO & Co-founder
Evan Wallace
Co-Founder
Recent News
Business Insider
2026-01-19
Business Insider
2026-01-17
Company data provided by crunchbase