Orthofix · 3 hours ago
Market Development Manager
DFW Metroplex
Full-time
Onsite
Mid, Senior Level
3+ years expOrthofix is a company dedicated to improving people's quality of life through innovative medical technologies. They are seeking a Market Development Manager to drive the creation and expansion of their limb reconstruction market, collaborating with surgeons and commercial partners to enhance market strategies and customer engagement.
BiotechnologyHealth CareMedical
Responsibilities
Develop and execute regional market creation strategies aligned with national business priorities
Identify and cultivate high-potential surgeons, hospitals, and centers of excellence to expand adoption
Partner with Region Sales Managers and Distributor Principals to assess territory performance, identify whitespace opportunities, and implement focused growth initiatives
Leverage data analytics, procedure trends, and competitive insights to drive informed territory strategy and product positioning
Lead targeted product introductions, conversion campaigns, and adoption initiatives to increase procedural volume and establish market leadership
Build strong surgeon partnerships through consultative engagement, peer-to-peer collaboration, and strategic account development
Develop surgeon champions and key opinion leaders to accelerate market adoption and brand advocacy
Collaborate with distributors to strengthen commercial execution and expand reach into new accounts
Provide targeted education only as necessary to reinforce adoption and ensure consistent application of Orthofix technologies
Partner with Product Marketing to align field messaging with corporate strategies and launch plans
Support Product Development and R&D teams through field feedback, prototype evaluation, and identification of unmet clinical needs
Collaborate with Clinical Affairs on investigator-initiated studies, clinical data collection, and post-market evidence development
Communicate insights from surgeon relationships, competitive dynamics, and procedural trends to inform commercial and portfolio strategies
Monitor competitive product usage, pricing trends, and technology adoption to inform positioning strategies
Analyze procedure data and case utilization reports to identify market shifts and emerging opportunities
Contribute to national business reviews and strategy sessions with insights on field execution, surgeon engagement, and product performance
Represent Orthofix at regional and national conferences, symposia, and professional society meetings to promote the brand and strengthen KOL relationships
Model Orthofix’s values and leadership behaviors to foster collaboration, accountability, and continuous improvement
Provide mentorship to new team members and distributors in clinical, technical, and business acumen
Manage multiple initiatives simultaneously with disciplined planning, prioritization, and execution
Qualification
Required
3–7 years of progressive experience in the medical device industry, preferably in orthopedics, trauma, or limb reconstruction
Bachelor's degree required (Life Sciences, Business, Engineering, or related field preferred)
Demonstrated success in market development, field education, or sales roles requiring clinical and technical expertise
Proven ability to design and deliver impactful educational programs for surgeons and distributor partners
Exceptional interpersonal and communication skills, with the ability to influence across multiple levels of the organization
Strong presentation and facilitation skills, both in the operating room and in large educational forums
Demonstrated analytical and problem-solving abilities with a strategic, data-driven mindset
High proficiency in Microsoft Office and CRM tools; familiarity with data visualization and reporting preferred
Ability to manage multiple priorities in a fast-paced, dynamic environment
Willingness and ability to travel up to 80% of the time, including evenings and weekends as required for programs or cases
Field-based role requiring frequent travel by car or plane to hospitals, clinics, and surgical centers
Regular presence in operating rooms and clinical environments to support cases and surgeon engagement
Must hold a valid driver's license and insurance
Preferred
Advanced degree or clinical certification (RN, PA, NP, CST, or related) a plus
Prior experience with circular and hexapod external fixation systems, limb lengthening, or deformity correction technologies
Established relationships within the orthopedic trauma or limb reconstruction community
Experience developing and leading medical education or clinical training initiatives
Background in product marketing or product management supporting complex surgical systems
Company
Orthofix
Orthofix is a global medical device company.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$160M2024-11-07Post Ipo Debt· $160M
1992-05-01IPO
Leadership Team
Andres Cedron
Chief Legal Officer
Clay Aiena
Chief Information Officer
Recent News
2025-12-24
MarketScreener
2025-11-04
2025-11-04
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