AAA National ยท 2 weeks ago
Senior Consumer Insights Analyst (Hybrid)
Lake Mary, FL
Full-time
Hybrid
Mid, Senior Level
$78K/yr - $98K/yr
5+ years expAAA National is seeking a Senior Consumer Insights Analyst to help the company understand its members, consumers, and competitors through high-impact research. This role leads market research projects and collaborates with internal teams and external vendors to deliver actionable insights that support strategic decision-making across the organization.
Consumer Services
Responsibilities
Leads the development of research specifications and plans in collaboration with business clients, Consumer Insights staff, and third-party vendors to generate actionable insights on member, consumer, and competitor behavior
Designs and executes primary and secondary market research projects, including methodology, data collection instruments, and analysis, ensuring alignment with business needs and budget constraints
Analyzes and interprets research data using statistical techniques, graphs, and charts; organizes and synthesizes findings into clear, impactful insights
Delivers research findings to all levels of management up to the CEO using a story-driven approach to convey methodology, results, and strategic recommendations
Acts as a strategic internal consultant, advising on research design, data interpretation, and application of insights across business lines
Partners with management to plan, schedule, and adapt research projects based on evolving criteria and organizational priorities
Supports other staff by reviewing project designs, offering guidance, and sharing best practices in research, analysis, and reporting
Identifies and implements improvements to department research processes and standards
Manages necessary project administration, including preparing MOUs, RFPs, proposals, and procurement documents
Qualification
Required
Proven ability to communicate insights in writing and presentations to audiences at all levels
Highly organized and self-motivated, with strong time management skills and the ability to thrive in a fast-paced, deadline-driven environment
Demonstrated analytical and statistical expertise, with experience applying advanced research techniques to primary and secondary data
Skilled in research design, data interpretation, and storytelling, with familiarity in methodologies that drive actionable business decisions
Technically proficient in statistical analysis tools, database management systems, and visualization software (e.g., Excel, SPSS, Qualtrics, Medallia)
Bachelor's degree in business, marketing, market research, or a related field, with at least 5 years of hands-on experience conducting and managing market research projects
Benefits
Participation in AAA, Inc.'s Annual Incentive Plan
Flexible work environment
Collaboration, innovation, and work-life balance
Hybrid work model of three days in-office and two days at home
Company
AAA National
Discover Your Next Career with AAA National From creating innovative member benefits to delivering best-in-class roadside assistance, AAA National offers a wide range of career paths.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Marshall Doney
President & CEO
Jason Hosaflook
Vice President & CFO
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