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AAA National · 2 hours ago

Senior Consumer Insights Analyst (Hybrid)

Lake Mary, FL

Full-time

Hybrid

Mid, Senior Level

$78K/yr - $98K/yr

5+ years exp

AAA National is focused on understanding its members and consumers through high-impact research. The Senior Consumer Insights Analyst leads market research projects, delivering actionable insights to support strategic decision-making across the organization.

Consumer Services

Responsibilities

Leads the development of research specifications and plans in collaboration with business clients, Consumer Insights staff, and third-party vendors to generate actionable insights on member, consumer, and competitor behavior

Designs and executes primary and secondary market research projects, including methodology, data collection instruments, and analysis, ensuring alignment with business needs and budget constraints

Analyzes and interprets research data using statistical techniques, graphs, and charts; organizes and synthesizes findings into clear, impactful insights

Delivers research findings to all levels of management up to the CEO using a story-driven approach to convey methodology, results, and strategic recommendations

Acts as a strategic internal consultant, advising on research design, data interpretation, and application of insights across business lines

Partners with management to plan, schedule, and adapt research projects based on evolving criteria and organizational priorities

Supports other staff by reviewing project designs, offering guidance, and sharing best practices in research, analysis, and reporting

Identifies and implements improvements to department research processes and standards

Manages necessary project administration, including preparing MOUs, RFPs, proposals, and procurement documents

Qualification

Market researchStatistical analysisData interpretationResearch designData visualizationAnalytical skillsPresentation skillsTime managementStorytelling

Required

Proven ability to communicate insights in writing and presentations to audiences at all levels

Highly organized and self-motivated, with strong time management skills and the ability to thrive in a fast-paced, deadline-driven environment

Demonstrated analytical and statistical expertise, with experience applying advanced research techniques to primary and secondary data

Skilled in research design, data interpretation, and storytelling, with familiarity in methodologies that drive actionable business decisions

Technically proficient in statistical analysis tools, database management systems, and visualization software (e.g., Excel, SPSS, Qualtrics, Medallia)

Bachelor's degree in business, marketing, market research, or a related field, with at least 5 years of hands-on experience conducting and managing market research projects