amika · 1 month ago
Trade Marketing Manager
United States
Full-time
Remote
Mid Level
$100K/yr - $110K/yr
3+ years expAmika is a Brooklyn-born, salon-raised haircare brand committed to sustainability and empowering self-expression. The Trade Marketing Manager will lead the omni-channel retail strategy for Sephora and Ulta, focusing on building strong retailer relationships and ensuring impactful execution of brand campaigns.
Consumer GoodsFashion
No H1B
Responsibilities
Translate brand campaigns into retailer-specific, 360° activation plans across sephora and ulta (including but not limited to in-store.com, app, CRM, sampling, social extensions, events)
Develop and nurture relationships with retailer customer teams and participate in joint business planning to develop win-win strategies that lead to both brand growth and category growth with the retailer customer
Partner with account management and brand marketing team to build launch and core business support plans that drive awareness, conversion, and ongoing growth
Lead visual merchandising briefs and execution for gondola updates, planograms, in-store storytelling, eventing, and print collateral
Own retailer toolkits—ensuring all copy, artwork, comps, images, and assets are delivered accurately and on time
Collaborate with creative, sales, education, field, e-retail, and supply chain to ensure commercial readiness for every launch
Analyze retailer performance including top doors, sku productivity, promo results, event performance, and category trends
Track competitive activity across sephora and ulta in-store and online to surface opportunities and emerging white space
Build post-program recaps and ROI analyses, sharing key takeaways and future recommendations with cross-functional partners
Support forecasting conversations with insights around launch pacing, lifecycle performance, and sampling conversion
Participate in regular business reviews, line reviews, and joint business planning with retailer partners
Maintain internal calendars, trackers, timelines, and weekly updates to ensure alignment across teams
Collaborate with global product marketing to provide retailer-specific insights during innovation development
Serve as a key liaison between sales, creative, VM, education, influencer/PR, paid/social, and field teams for integrated execution
Manage in-store and event budgets; ensure projects are delivered on time and within budget
Oversee sampling deployment, promo kits, trial-driving initiatives, and retailer-exclusive program execution
Maintain a high bar for operational excellence—organization, accuracy, delivery, and follow-through
Qualification
Required
3–5+ years of experience in trade marketing, retail marketing, or omni-channel marketing within beauty or another consumer category with strong retail velocity
Sephora experience is required; brand-side experience strongly preferred
digitally fluent with an understanding of sephora.com, the sephora app, ulta.com, CRM, loyalty levers, and digital merchandising best practices
data-curious with strong analytical skills; comfortable digging into sell-through, category trends, competitive insights, and ROI
collaborative, proactive, and positive—someone who thrives in a fast-paced, growing brand environment
strong communicator with excellent deck-building and storytelling skills
organized, detail-obsessed, and able to manage multiple priorities at once
aligns with amika's values: inclusive, community-minded, joyful, no ego, and committed to good vibes
Preferred
experience in prestige or masstige haircare
familiarity with retailer education programs, field team communication, and visual merchandising nuances
passion for sustainability, inclusivity, and purpose-driven brand storytelling
Company
amika
amika has grown to become one of the largest independent hair care brands in the U.S.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-05-12Acquired
Leadership Team
Reuben Carranza
Chief Executive Officer
Scott Semple
Chief Financial Officer
Recent News
Global Cosmetics News
2025-11-14
Global Cosmetic Industry Magazine
2025-11-01
Company data provided by crunchbase