Pet Food Express · 1 month ago
Marketing Manager - Loyalty and Digital
Concord, CA
Full-time
Hybrid
Mid Level
$85K/yr - $100K/yr
4+ years expPet Food Express is a leading California-based pet specialty retailer seeking a strategic Marketing Manager - Loyalty and Digital to lead digital marketing and loyalty initiatives. The role involves overseeing paid digital media, CRM, and lifecycle marketing campaigns to enhance customer engagement, retention, and sales growth.
AgricultureE-CommerceFood and BeverageRetail
Responsibilities
Manage all aspects of the loyalty program’s daily operations, ensuring smooth execution of promotions, rewards, and member communications
Plan and execute CRM and lifecycle campaigns that deepen engagement and increase purchase frequency
Lead paid digital media planning and optimization (paid social, display, and search) in partnership with external agencies and internal stakeholders
Partner with the Sr. Manager, Ecommerce and Customer Growth and the Marketing Campaign Manager to translate campaign briefs into digital activation plans
Maintain a customer-centric approach across all touchpoints — store, email, SMS, and e-com — ensuring messaging consistency and brand alignment
Collaborate with IT, Finance, and Analytics to ensure data integrity, performance tracking, and accurate reporting on program KPIs
Support the integration of loyalty data within PFE’s Customer Data Platform (CDP) to improve targeting and personalization
Build and execute testing and optimization plans to improve campaign performance and customer response rates
Provide ongoing campaign and program performance reporting to leadership
Manage vendor and agency partners to ensure timely delivery, accuracy, and ROI on digital campaigns
Stay current on emerging loyalty and digital marketing trends, recommending new tools or tactics that elevate PFE’s customer engagement strategy
Qualification
Required
4–6 years of experience in digital marketing, CRM, or loyalty management, ideally within retail, CPG, or multi-channel environments
Strong understanding of paid digital media, email marketing, and lifecycle program strategy
Data-driven mindset with experience using CRM platforms and analytics tools (e.g., Google Analytics, CI-Journeys or other CDP platforms, Meta Ads Manager, PowerBI)
Proficient in Microsoft Office Suite and business communication tools (Teams, Slack, Zoom)
Strong working knowledge of digital advertising platforms (Google Ads, Meta Ads Manager, Criteo, Programmatic DSPs)
Experience managing campaigns within CRM and marketing automation tools (e.g., CI-Journeys, Salesforce Marketing Cloud, HubSpot, or similar)
Familiarity with Customer Data Platforms (CDPs) and segmentation workflows
Strong understanding of analytics and performance measurement tools (Google Analytics 4, Looker Studio, or equivalent)
Working knowledge of SEO, tagging, UTM tracking, and campaign attribution models
Ability to brief and manage third-party vendors and digital agencies
Comfortable analyzing data and presenting insights to cross-functional stakeholders
Experience leveraging customer data and segmentation within a loyalty or membership environment
Strong collaboration and communication skills; ability to work cross-functionally with creative, IT, finance, and operations teams
Highly organized with attention to detail; comfortable managing multiple projects in a fast-paced environment
Passion for pets and alignment with Pet Food Express's mission and values
Bachelor's degree in Marketing, Communications, Business, or related field required
Preferred
Experience implementing or managing a loyalty program preferred
Experience with e-commerce platforms; BigCommerce familiarity preferred
MBA or equivalent experience preferred
Benefits
Pet Friendly Workplace - bring your well-behaved pup!
Grow with us: Many potential career paths and options for advancement within the company
Generous in-store employee discount that extends to your family
Be Healthy with a full range of health insurance options: Medical, dental, vision, life, long-term disability insurance. FSA and HSA options.
401(k) plan with employer match
Get Rewarded: Employee referral bonuses.
Rest and Relax: Competitive Paid Time Off
Company
Pet Food Express
Pet Food Express provides pet supplies and products.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Rainier Partners
2022-06-08Private Equity
Leadership Team
Denyelle Bruno
Chief Executive Officer
Recent News
Seattle TechFlash
2025-06-13
Company data provided by crunchbase