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Wpromote · 1 month ago

Senior Direct IO Manager

United States

Full-time

Remote

Mid, Senior Level

$77K/yr - $90K/yr

3+ years exp

Wpromote is a leading digital marketing agency focused on innovative media solutions. The Senior Manager, Direct IO will lead digital-first media planning and activation, emphasizing premium publisher partnerships and cross-channel brand experiences, while driving integrated display and video strategies in collaboration with programmatic teams.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Responsibilities

Leading end-to-end strategy, planning, and activation across direct digital partnerships, including:

Always-on, seasonal, and high-profile campaigns

Digital-first sponsorships, tentpoles, and custom content integrations

360 activations spanning digital, physical, and experiential touchpoints

Driving modern partnership innovation by:

Identifying non-standard digital opportunities including custom content, creator tie-ins, experiential extensions, emerging formats

Bringing forward new publisher, data, and measurement solutions that elevate client growth

Championing advanced measurement adoption across digital partner programs

Shaping strategy & client leadership:

Building deep understanding of client business goals, audiences, and KPIs

Ensuring all Direct IO activations ladder into unified, integrated media strategies

Leading the full RFP process from brief development through vendor evaluation, negotiation, and final client presentation

Elevating operational excellence:

Improving workflows across planning, trafficking, reporting, and ad operations

Developing negotiation best practices and actively upskilling the team

Identifying incremental partnership opportunities and securing added value

Collaborating cross-functionally:

Partnering with Programmatic and Integrated Media leaders to deliver a cohesive Display & Video ecosystem

Leveraging traditional media knowledge (Linear, OOH, Audio) as value-add expertise that informs and complements digital programs

Qualification

Media planning & buyingDigital partnershipsCustom content integrationsProgrammatic knowledgeTraditional media experienceOperational efficienciesInquisitive mindsetRelationship-building

Required

3+ years of media planning & buying experience, with a strong emphasis on premium digital partnerships, sponsorships, and custom activations

Proven ability to build and execute large-scale, publisher-direct programs that include brief development, partner vetting, negotiation, and storytelling through recommendations

Strong understanding of digital media channels across display, video, social, and branded content

Familiarity with programmatic and how direct and programmatic strategies intersect to create a unified media approach

Demonstrated ability to lead multiple projects simultaneously and deliver high-quality work in compressed timelines

Strong relationship-building skills with publishers, vendors, and internal partners

Experience developing processes and elevating operational efficiencies

A future-focused, inquisitive mindset with a natural inclination to reimagine and improve