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VaynerX · 2 hours ago

Media Associate Director (Media Buying / Planning)

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$80K/yr - $100K/yr

5+ years exp

VaynerX is a contemporary family of companies focused on building and growing brands. The Media Associate Director will drive digital media campaign success, blending strategy and execution while managing a team to deliver exceptional client results.

Digital MarketingDigital MediaMarketing

Growth Opportunities

Responsibilities

Manage the full campaign lifecycle, from initial strategy and client consultation on media approaches, platform nuances, and ad operations (to maximize ROI) to hands-on buying, budget management, and ongoing performance optimization

Develop and deliver comprehensive, data-driven media strategies that encompass planning, execution, and optimization across digital platforms to achieve client goals

Oversee media plan execution, proactively identifying opportunities to improve campaign performance, troubleshooting issues, and managing ad technology vendors

Create deliverables such as quarterly decks and performance recaps, and monitor campaign performance to derive insights and implement data-backed optimizations

Provide excellent client service, including proactive communication, strategic guidance, and the cultivation of strong client relationships

Oversee a team of Media Analysts and Senior Media Analysts, fostering growth, a collaborative culture, and high-quality work

Oversee team performance, deliverables, and workflows, implementing process improvements and optimizing structures to maximize output

Collaborate with internal teams (Insights & Strategy, Creative, Project Management, Analytics) to develop omnichannel media strategies

Contribute to agency growth by identifying opportunities to offer additional services to existing clients and introduce new clients

Maintain relationships with media vendors and develop platform, publisher, and brand partnerships

Qualification

Digital media strategyMedia buyingPlanningAnalytics proficiencyExcel proficiencyClient relationship managementProblem-solving skillsTeam leadershipCommunication skillsCollaboration skillsContinuous learning

Required

5+ years of media agency experience managing and executing across digital platforms

Experience buying and planning across multiple digital media channels with depth in a majority of the following: Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok

Fluency with analytics, attribution, and measurement systems (e.g., Google Analytics, MOAT/IAS/DoubleVerify)

Strong analytical and problem-solving skills, with the ability to identify opportunities and recommend effective solutions

Proficiency in Excel (pivot tables, V-LookUps, macros) and ability to work in-platform

Ability to present complex information clearly and concisely, and distill actionable insights

Proven ability to provide constructive feedback, advocate for the team, and deliver kind candor

Ability to work independently and manage multiple projects simultaneously

Demonstrates a collaborative, empathetic, and proactive approach, building strong working relationships and fostering a positive team environment. Understands the importance of listening, valuing diverse perspectives, and supporting colleagues to achieve shared goals

Exhibits a drive for continuous learning, improvement, and innovation, readily adapting to new technologies, industry trends, and evolving client needs. Embraces challenges as opportunities for professional development and seeks out ways to enhance skills and knowledge

Possesses the ability to solve problems creatively and work effectively across teams, demonstrating strong communication, diplomacy, and conflict-resolution skills. Thrives in a fast-paced environment and contributes to a culture of shared success