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Teachers of Tomorrow · 11 hours ago

Product Marketing Strategist - B2B and Affiliated Brands

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Teachers of Tomorrow is the leading national alternative certification program provider focused on empowering educators. The Product Marketing Strategist will play a key role in shaping messaging and marketing strategies across various brands and partnerships, ensuring effective communication and support for B2B marketing efforts.

Education

Responsibilities

Support clear positioning and messaging for districts, partners, and institutional audiences

Develop content for pitch decks, one sheets, case studies, email content, and talking points for B2B internal stakeholders

Partner with the Growth team on district acquisition strategies, funnel improvements, and messaging clarity

Build and maintain a self-service sales materials hub with support from the Marketing Project Manager and Manager of Creative

Provide collateral, content, and insights that support outreach, retention, renewals, and re-engagement

Review B2B performance insights and collaborate with the sales team on actions that support lead quality and conversions

Support positioning, messaging, and narrative frameworks for The Learning Liaisons, SimpleK12, and the #TEACH brand

Develop value props, content themes, and campaign messaging for professional learning, events, and digital products

Partner with Creative and Digital to translate strategy into briefs, assets, landing pages, and channel plans

Collaborate with Content and Comms to inform social, email, blog, and content calendars

Ensure each brand maintains alignment to the broader TOT mission, tone, and portfolio strategy

Translate program updates and certification requirements into clear, actionable communications

Draft content for landing pages, portal messages, email campaigns, and marketing collateral

Ensure consistency in tone, clarity, and compliance across all product and program communications

Support the Associate Director of Product Marketing Strategy with go to market efforts across all products and brands

Work with Creative, Content, Digital, Sales, and Admissions to support campaign execution and messaging needs

Partner with sales to clarify B2B partner journeys and strengthen conversion paths

Collaborate with Product, IT, and Compliance teams as program requirements evolve

Contribute to strategic discussions around program clarity, audience insights, and competitive movements

Participate in performance reviews, campaign readouts, and product marketing retrospectives

Summarize insights into clear takeaways and shift messaging based on data or seasonality

Support testing across copy, segmentation, and value propositions to improve engagement and clarity

Stay informed on market trends, educator needs, and state level requirements to guide messaging

Act in accordance with Teachers of Tomorrow core values

Perform other duties as needed

Qualification

B2B marketingProduct marketingBrand strategySales enablementCopywritingCollaborative communicatorStrategic thinkingStorytelling skillsOrganizational skills