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Reynolds Consumer Products · 1 hour ago

Senior Brand Manager-Hefty Tableware Innovation

Lake Forest, IL

Full-time

Onsite

Senior Level

$150K/yr - $165K/yr

7+ years exp

Reynolds Consumer Products is a fast-paced and high-performance organization seeking a Senior Brand Manager for the Hefty Tableware Innovation team. The role involves developing the new product pipeline, collaborating with cross-functional teams, and driving innovative product launches to achieve profitable growth.

Consumer GoodsE-CommerceRetail

Responsibilities

Conduct ideations for new product opportunities and key target audiences

Develop new product pipeline via needs analysis and translate into viable and meaningful product offerings

Collaborate with insights partners to create in-depth analysis and concept/product testing to determine and communicate business potential

Lead sustainability strategy and help navigate evolving regulatory landscape

Support IP strategy development in partnership with R&D team to bring new technology to market to solve consumer pain points and regulatory challenges

Analyze current performance, trends, market conditions and other contributing factors in making recommendations for new products

Lead the new product development stage gate process and ensure adherence to internal processes

Develop and commercialize new product innovation to address evolving consumer needs

Prepare and communicate project/business updates to senior leadership

Collaborate with cross-functional team to establish pricing on new product initiatives

Prepare and present P&Ls to ensure all new products adhere to business goals and objectives

Partner with global commercialization and other cross-functional partners to support the new product development process

Organize and deliver presentations for field sales to use with customers for new product sell in opportunities

Consult with base marketing team to inform E-Comm support content and marketing and advertising collateral

Qualification

CPG marketing experienceNew product developmentP&L managementAnalytical skillsConsumer researchProject managementMS Office proficiencyCommunication skillsTeam collaborationProblem solvingOrganizational skills

Required

BA/BS degree in Marketing, Business, or a related field

7+ years of progressive marketing experience in the CPG industry

Excellent written and verbal communication skills

Experience developing and launching new products

Experience and understanding of the new product development stage gate process

Solid business acumen with experience managing P&Ls

Experience with analyzing consumption data

Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and various internal stakeholders

Solid project management skills with ability to organize and manage multiple projects simultaneously and on time

Experience successfully managing cross-functional teams

Strong analytical skills and organizational skills with high attention to detail

Ability to identify, analyze and resolve problems logically and systematically

Proficient in MS Word, Excel and PowerPoint

Experience with consumer research methodologies

Preferred

MBA or other advanced degree

Benefits

Role is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.