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PNC · 4 weeks ago

Business Analytics Consultant Senior - Marketing & Customer Analytics

Pittsburgh, PA

Full-time

Onsite

Mid, Senior Level

$55K/yr - $142K/yr

3+ years exp

PNC is a company that values its people as its greatest differentiator and competitive advantage. As a Business Analytics Consultant Senior, you will drive performance and unlock customer insights to optimize marketing campaigns and accelerate growth within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization.

BankingFinanceFinancial Services

No H1B

Responsibilities

Directly contribute to the strategic build-out of a new digital marketing analytics function

Collaborate closely with marketing strategists, product teams, and finance stakeholder to define KPIs and set measurable goals

Perform analysis across digital marketing campaigns (paid search, SEO, social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI

Use advanced tools (Adobe Analytics, Tableau, Hadoop, etc) to extract insights and create compelling, decision-driving reports and dashboard

Develop robust attribution models and customer journey insights to drive personalized experiences across channels

Champion new A/B testing and experimentation strategies, providing analytical rigor to optimize campaign performance

Stay ahead of emerging marketing tech, privacy regulations, and digital trends to future-proof analytics strategies

Leverages complex analytical tools to provide business and technical expertise for the analytics process, tools and useful applications across multiple functions or business units to create data driven solutions

Consulting to clients on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development

Determining the optimal analytic approach and supporting development, implementation and enhancements

Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making

Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences

Qualification

Digital Marketing AnalyticsData VisualizationWeb AnalyticsSQLAdobe AnalyticsTableauAnalytical ThinkingBusiness Intelligence (BI)Data-Driven Decision MakingEffective Communications

Required

Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience

In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered

Bachelors

Preferred

You have a proven track record of success as a digital marketing analyst

You possess an understanding of various digital marketing channels and familiarity with digital marketing platforms (e.g. SA360, Adobe Analytics, Google Ads, Bing Ads, and Google Analytics) and the data they generate

You have proficiency in web analytics platforms (e.g. Adobe Analytics), visualization tools (e.g. Tableau, Power BI), data querying (e.g. SQL, Spark, Impala)

You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations

You have storytelling skills with the ability to write and present complex data findings

Analytical Thinking

Business Intelligence (BI)

Concept Development

Data-Driven Decision Making

Data Integration

Market Research

Performance Metrics

Qualitative Research

Strategic Planning