Integra Beauty ยท 1 month ago
Ecommerce Digital Media Buyer (On-Site)
Dania Beach, Florida
Full-time
Onsite
Mid, Senior Level
4+ years expIntegra Beauty is a company dedicated to innovation and developing leading consumer goods brands. They are seeking a highly experienced Digital Media Buyer to manage paid media campaigns for their e-commerce brands, focusing on performance optimization and strategy development across various platforms.
AdvertisingBrand MarketingMarketingSales
Responsibilities
Plan and execute paid advertising campaigns across platforms such as Meta, TikTok, Google Ads, YouTube, and others
Develop strategies to maximize ROAS while scaling campaigns for Integra brands
Continuously analyze and optimize ad performance to improve KPIs like ROAS, CPA, and CTR
Perform A/B tests on creatives, audiences, and landing pages to enhance campaign performance
Work closely with creative teams to deliver ad assets (copy, visuals, and videos) tailored to platform best practices and audience preferences
Use tools like Google Analytics, Meta Ads Manager, and TikTok Ads Manager to track performance and report actionable insights to stakeholders
Provide data-driven recommendations for improving overall advertising efforts
Stay informed on platform updates, algorithm changes, and new advertising opportunities to maintain competitive campaigns
Analyze industry trends and competitors to identify new strategies
Qualification
Required
4-7 years of experience in social media advertising or media buying, particularly for e-commerce CPG brands
Strong expertise in Meta, TikTok, Google Ads, and YouTube, with additional experience on other social media platforms being a plus
A demonstrated ability to manage large ad budgets and achieve high ROAS
Proficiency in analytics tools like Google Analytics, Shopify, and ad platform dashboards
Strong understanding of full-funnel advertising strategies for e-commerce and CPG
Experience with brand and creative marketing briefings and collaboration to help develop engaging, high-performing ad assets
Highly analytical and results-oriented
Detail-focused with strong time-management and organizational skills
Adaptable and eager to stay ahead of industry trends and test innovative strategies
Excellent communication skills to present insights and collaborate with cross-functional teams
Preferred
Certification in Meta or Google Ads
Familiarity with email marketing, SMS, push notifications, and other complementary channels
Previous experience managing seasonal campaigns and CPG product launches
Benefits
Medical, Dental, Vision, Life Insurance
401k plan
Additional Opt-In Insurances
Work/Life Balance
Vacation + Sick Time Pay
L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
Company
Integra Beauty
Integra Beauty provides end-to-end marketing management & solutions that promote beauty products across online, social and retail markets.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Rozencwajg
CTO
Vanessa Valladares
Creator Partnerships, OFIR Beauty
Company data provided by crunchbase