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Spring Health · 5 hours ago

Lifecycle Marketing Manager, Specialty Care

United States

Full-time

Remote

Mid Level

$98K/yr - $122K/yr

3+ years exp

Spring Health is on a mission to revolutionize mental healthcare by removing barriers to access. As the Lifecycle Marketing Manager for Specialty Care, you will design and execute multi-channel marketing programs that increase awareness and guide members into the right care pathway, while deepening engagement throughout their treatment journey.

Artificial Intelligence (AI)Health CareMental HealthmHealthWellness

Responsibilities

Build and optimize automated workflows across the full journey, from awareness and eligibility through enrollment, participation, and retention

Create multi-channel campaigns (email, SMS, push, in-app, direct mail) that drive meaningful member action and improve treatment adherence

Partner closely with Product, Care Operations, Member Engagement, and Clinical partners to ensure campaigns accurately reflect each program’s goals and pathways

Use behavioral, demographic, and program-level signals to personalize messaging and guide members to the right next step in their care journey

Manage a coordinated campaign calendar for program launches, awareness moments, educational content, and ongoing support communications

Draft clear, empathetic, action-oriented content that helps members understand what to expect and reduces friction in accessing care

Integrate webinars, learning content, and resource-based education into the Specialty Care lifecycle to deepen program engagement

Maintain an experimentation mindset, testing creative, segmentation, timing, and workflow design to maximize engagement and enrollment

Collaborate with Analytics to interpret funnel performance, identify friction points, and inform future roadmap decisions

Leverage AI tools to streamline content development, QA processes, and reporting workflows where appropriate

Ensure alignment with Specialty Care program owners, Product teams, and Member Engagement to deliver cohesive and accurate member experiences

Work closely with Marketing Ops and Martech to ensure strong execution, clean data flows, proper instrumentation, and reliable automations

Provide structured updates, campaign recaps, and performance insights to cross-functional stakeholders

Use martech platforms (Iterable preferred) and CRM/data integrations to enhance targeting, segmentation, and behavioral-trigger logic

Monitor and analyze performance across all stages, awareness, enrollment, adherence, and retention, and translate insights into iterative improvements

Ensure all campaigns maintain high-quality QA standards, proper tagging, and accurate performance reporting

Qualification

Lifecycle marketingCRM platformsAutomated workflowsData analysisProject managementEmpathyCuriosityWriting skillsCollaborationDetail-oriented

Required

3–5+ years of hands-on experience in lifecycle, CRM, or growth marketing

Experience building automated workflows, segmentation, personalization, and event-triggered journeys

Comfort with HTML and templating languages (Handlebars, Liquid) to support production-quality campaign execution

Data-forward mindset with experience interpreting metrics, identifying insights, and refining campaigns based on performance

Strong writing skills with the ability to communicate sensitive topics clearly, compassionately, and with a member-first perspective

Excellent project management and prioritization skills; comfortable running multiple workstreams simultaneously

A passion for mental health and a commitment to helping members find the right level of care

Preferred

Experience in healthcare, behavioral health, B2B2C, SaaS, or member engagement environments

Proficiency with lifecycle marketing platforms (Iterable preferred; Braze, Customer.io, HubSpot, SFMC, or similar also welcome)

Familiarity with AI tools for content, QA, or analytics workflows

Benefits

Health, Dental, Vision benefits start on your first day at Spring.

Employer sponsored 401(k) match of up to 2% for retirement planning

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

We offer competitive paid time off policies including vacation, sick leave and company holidays.

At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.

Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.

Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.

Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription

Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.