T-Mobile · 3 hours ago
Senior Segment Brand and Growth Marketing Manager – Hispanic Strategy
Bellevue, WA
Full-time
Hybrid
Senior Level, Lead/Staff
$108K/yr - $195K/yr
8+ years expT-Mobile is looking for a passionate, culturally fluent Senior Segment Brand Strategist – Hispanic to lead the marketing strategy and creative execution for one of their most important customer segments. In this role, you will shape the Hispanic brand narrative across all channels and collaborate with cross-functional partners to ensure every touchpoint reflects the brand’s Un-carrier spirit.
InternetMobileTelecommunicationsWireless
Responsibilities
Build the annual strategy for the Hispanic segment, working with channel partners to drive growth from both base and new customers, setting annual and quarterly goals and performance targets
Brief campaigns and drive execution through partners across the marketing ecosystem—including Advertising, PR, Sponsorships, Retail Merchandising, and Experiential—to deliver integrated initiatives that move the brand and the business
Work cross-functionally beyond marketing, partnering with Sales, Government Relations, Corporate Responsibility, and other Lines of Business to achieve organizational alliances and ensure alignment on brand storytelling, community engagement, and growth goals
Lead a $100M+ media portfolio spanning advertising, digital, retail, and experiential campaigns
Partner with OEMs and other content partners such as Netflix, Hulu, and Apple to create co-branded initiatives and events that connect culture and commerce
Translate insights into actionable frameworks that guide creative briefs, campaign design, and media decisions
Measure impact, optimize investments, and share lessons that fuel continuous growth
Be the evangelist for the Hispanic segment across the organization, building a network of contacts to gather feedback, share best practices, and continuously improve the user experience for Spanish- and English-speaking customers alike
Qualification
Required
8–10 years of marketing experience, including 3+ in multicultural or Hispanic marketing
Proven success leading integrated, cross-channel campaigns for major consumer brands
Experience leading agencies, budgets, and partnerships
Fully Bilingual in written and spoken English (5) and Spanish (5), with deep understanding of U.S. Hispanic culture and consumer behavior
Both a strategic thinker with a passion for creativity, collaboration, and inclusive storytelling as well as a 'doer' with a passion to work towards speed and excellence
Dialed into cultural trends, sports, music, and the macroeconomic environment, with the ability to connect cultural moments to brand relevance
Sophisticated cross-functional skills and the ability to influence—and be influenced by—others across the organization to drive alignment and synthesize multiple priorities
At least 18 years of age
Legally authorized to work in the United States
Benefits
Annual stock grant
Employee stock purchase plan
401(k)
Access to free, year-round money coaches
Medical, dental and vision insurance
Flexible spending account
Employee stock grants
Paid time off
Up to 12 paid holidays
Paid parental and family leave
Family building benefits
Back-up care
Enhanced family support
Childcare subsidy
Tuition assistance
College coaching
Short- and long-term disability
Voluntary AD&D coverage
Voluntary accident coverage
Voluntary life insurance
Voluntary disability insurance
Voluntary long-term care insurance
Mobile service & home internet discounts
Pet insurance
Access to commuter and transit programs
Company
T-Mobile
T-Mobile is a telecommunications company that provides wireless communication services, including mobile phone and internet services. It is a sub-organization of Deutsche Telekom.
10001+ employees
H1B Sponsorship
T-Mobile has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (409)
2024 (460)
2023 (438)
2022 (674)
2021 (522)
2020 (320)
Funding
Current Stage
Public CompanyTotal Funding
$15.37B2025-10-06Post Ipo Debt· $2.8B
2024-09-23Post Ipo Debt· $2.5B
2024-01-09Post Ipo Debt· $3B
Leadership Team
John Saw
President of Technology, Chief Technology Officer
Peter Osvaldik
EVP & CFO
Recent News
2025-12-27
2025-12-26
2025-12-25
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