CatFace · 12 hours ago
Director of Merchandising
Austin, TX
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expCatFace is a YouTube entertainment company with a vast audience. They are seeking a seasoned Director of Merchandise to lead the development and growth of their merchandise program, focusing on creating engaging products that resonate with their global fanbase.
Media and EntertainmentTV ProductionVideo Streaming
Responsibilities
Own and evolve the end-to-end merchandise strategy with a primary focus on toys, plush, collectibles, apparel, and accessories that reflect our IP and delight our audience
Lead all stages of product development—from concept and design to manufacturing, logistics, and sales
Collaborate with creative, animation, and production teams to ensure merchandise aligns with brand narratives and content arcs
Identify and capitalize on trends in the toy and youth consumer product markets, leveraging insights to inform product design and timing
Manage vendor and licensing partner relationships to ensure innovation, product quality, safety standards, and timely delivery
Oversee marketing and promotional efforts for merchandise, including product launches, campaigns, and fan engagement initiatives
Align merchandise strategies with company goals, working closely with executive leadership
Recruit, grow, and lead a high-performing merchandise and product development team
Qualification
Required
5+ years of experience leading product development in the toy, collectibles, or children's merchandise industry
A strong track record of translating entertainment IP into successful physical products, especially in kid-focused markets
Expertise in the full toy product lifecycle—from ideation to shelf
Excellent vendor management and sourcing experience, including overseas manufacturing
Strong strategic planning and leadership skills, with the ability to align product strategy to content and brand goals
Creative thinker with a commercial mindset—able to spot trends, identify audience wants, and bring innovative products to life
Strong understanding of merchandising for digital-first brands or creators
Bachelor's degree required, advanced degree a plus
This position is based in our Austin, Texas office, and candidates must be willing to relocate
Preferred
Experience working with YouTube or content-driven brands
Familiarity with licensing deals and intellectual property management
Deep knowledge of safety and compliance standards in the toy industry
Benefits
Excellent Medical, Dental and Vision health benefits
401(k) contribution
Flexible time off
Lunch, snacks and drinks provided in the office
Pets in the office once a month
Onsite fitness center
Learning Stipend
Relocation assistance for those coming from outside Austin
Company
CatFace
CatFace is a youtube production and merchandise company that brings fun and entertaining videos.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Business Insider
2025-05-26
Company data provided by crunchbase