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Groundworks · 9 hours ago

Digital Operations Business Analyst

Virginia Beach, VA

Full-time

Onsite

Entry, Mid Level

2+ years exp

Groundworks is North America's leading foundation repair and water management specialist, seeking a Digital Operations Business Analyst to enhance their web presence and drive critical business initiatives. This role involves strategic collaboration with various teams to manage website operations and M&A projects, ensuring high-quality digital experiences and effective content management.

Building MaintenanceConstructionService Industry

Growth Opportunities

Responsibilities

Serve as the trusted advisor and primary contact for Marketing, Corporate Communications, and Recruiting teams

Act as the strategic gatekeeper for all website content requests, evaluating feasibility, brand alignment, and business impact

Lead discovery sessions with stakeholders and UX to define project requirements, scope, and success metrics

Build strong cross-functional relationships through proactive communication and reliable delivery

Ensure all published content meets quality standards, compliance requirements, and aligns with overall web strategy

Serve as the primary product point of contact for M&A and company expansion initiatives

Partner with Marketing, Customer Experience and Creative on time-critical M&A and expansion content initiatives, including website updates, announcements, and integration materials

Manage unplanned, high-priority requests with compressed timelines, often requiring immediate resource reallocation

Coordinate rapid-response publishing workflows to support deal announcements and corporate communications

Ensure brand consistency and compliance standards are maintained even under accelerated delivery schedules

Own end-to-end publishing workflows across all company websites, ensuring brand consistency and compliance

Own overall visual quality control across all company websites, ensuring consistent brand standards and user experience

Maintain content governance by conducting regular audits to identify outdated content and ensure accuracy across all properties

Evaluate incoming requests to determine optimal execution paths—leveraging existing site components versus new development

Maintain content quality standards while optimizing for speed and efficiency

Lead regular check-ins with stakeholders in Marketing, Customer Experience, and Branding to align on priorities and standards

Make independent decisions on routine content updates and publishing requests, escalating to Senior Product Manager only when strategic guidance or additional approvals are needed

Partner with UX on user experience design, testing, and optimization initiatives

Collaborate with Development teams to prioritize features and manage technical roadmaps

Assist in web modernization project to standardize templates and components across all company websites

Balance stakeholder needs with technical constraints to deliver pragmatic solutions

Drive data-informed decisions through KPI monitoring, including Core Web Vitals, conversion rates, and user engagement metrics

Identify performance improvement opportunities and measure impact of site updates

Create regular reporting cadences to communicate results to stakeholders

Manage support ticket triage through Zendesk, ensuring timely resolution and stakeholder satisfaction

Independently handle day-to-day website operations and routine content requests without oversight

Partner with Senior Product Manager on weekly prioritization and cross-team issue resolution

Escalate complex issues, strategic decisions, or requests requiring additional approvals to Senior Product Manager

Continuously improve processes and workflows to scale operations effectively

Qualification

Product managementContent management systemsWeb analytics platformsStakeholder managementUX principlesAgile developmentProject management toolsData analysisSelf-directionCrisis managementCommunication excellenceOwnership mentalityProblem-solvingAdaptability

Required

2-4 years in product management, digital project management, or website operations

Proven experience with content management systems and publishing workflows

Strong track record of stakeholder management and cross-functional collaboration

Working knowledge of UX principles and agile development methodologies

Proficiency with web analytics platforms (Google Analytics, Core Web Vitals, etc.)

Understanding of modern web technologies and performance optimization

Experience with project management and collaboration tools

Product mindset: Ability to think strategically about user needs and business impact

Analytical approach: Comfort with data analysis and performance measurement

Communication excellence: Clear, proactive communication across all organizational levels

Self-direction: Thrives in ambiguous environments while managing multiple competing priorities independently

Ownership mentality: Takes full accountability for website quality, content accuracy, and stakeholder satisfaction

Sound judgment: Knows when to make independent decisions versus when to escalate for guidance

Problem-solving: Naturally identifies inefficiencies and drives systematic improvements

Crisis management: Excels under pressure with ability to rapidly reprioritize workload for urgent business needs

Adaptability: Comfortable with frequent context switching and last-minute changes to project scope and timelines

Benefits

Medical

Dental

Optical

Long/Short Term Disability

Life insurance

401(k) with a company match after applicable waiting periods

Paid time off including 6 holidays after applicable waiting period

Company

Groundworks

At Groundworks, we're more than just a company; we're a national movement towards safer, more secure foundations for homes and businesses across the United States.

Founded in 2016

Virginia Beach, Virginia, USA

5001-10000 employees