SANS Institute · 1 month ago
Head of North America Marketing
United States
Full-time
Remote
Director/Executive
$200K/yr - $280K/yr
10+ years expSANS Institute is a leading provider of information security training and certification. They are seeking a Head of North America Marketing to develop and execute strategic marketing plans that drive awareness and revenue growth in the region, while managing a high-performing marketing team.
Cyber SecurityEducationInformation TechnologyNetwork SecurityTraining
No H1B
Responsibilities
Develop and lead the regional marketing strategy to support business objectives across the U.S. and Canada
Manage and mentor a high-performing team of marketers, ensuring alignment with global priorities and local market needs
Drive demand generation programs including digital marketing, events, ABM, and partner marketing to support sales pipeline growth
Partner closely with Sales and Business Development teams to align marketing activities with revenue goals and customer acquisition strategies
Work with business unit teams to drive consumption of SANS offerings across customer organizations and their employees (students/learners who participate in SANS training and certifications)
Analyze market trends, customer insights, and competitive landscape to inform strategic decisions
Manage regional marketing budget and report on ROI and marketing performance metrics
Partner with Product Marketing to tailor messaging and content to regional buyer personas and market conditions
Ensure brand consistency and alignment across all marketing channels and regional touchpoints
Perform other related duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
10+ years of progressive marketing experience, with at least 3-5 years in a leadership role overseeing regional or national programs
Experience working in a B2B environment, preferably within the cybersecurity, training, learning & development, tech / SaaS, research, or education / ed-tech categories
Proven experience driving measurable demand and growth through integrated marketing programs – especially field marketing – in North America, with demonstrated results across segments including large enterprise, public sector and mid-market / commercial
Strong knowledge of digital marketing, demand generation, and marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, etc.)
Excellent leadership, communication, and cross-functional collaboration skills
Ability to orchestrate across and within teams to drive prioritization and execution
Unrestricted authorization to work in the USA; visa sponsorship is not available
Preferred
Data-driven mindset with the ability to interpret analytics and make strategic decisions
Comfortable working in a fast-paced environment
Spirit of partnership with Sales at the planning, execution and measurement levels
Ability to run joint marketing & sales programs targeting decision-makers at organizations (B2B) as well as experience in targeting individuals (B2C or employee marketing) to communicate value proposition and drive conversions
Benefits
Financial Benefits: Competitive base salary, bonus opportunities, and a 401(k) plan with company match.
Health & Wellness: Robust medical, dental, and vision plans; company-provided short term disability; optional long-term disability, supplemental life and AD&D insurance for employees and dependents; voluntary benefits including accident insurance and identity theft protection; fitness and wellness programs; and a company paid employee assistance program (EAP).
Time Off & Flexibility: Generous paid time off, including volunteer time.
Learning & Development: Access to professional development and SANS training opportunities.
Company
SANS Institute
SANS Institute is a research and education organization that provides education related to information security.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
James Lyne
Chief Strategy and Innovation Officer, Office of the CEO
My Ngoc Nguyen
Principal Instructor
Recent News
TechAfrica News
2025-12-16
Company data provided by crunchbase