Blue Shield of California · 3 hours ago
Sr. Director, Product Strategy, Lines of Business
Blue Shield of California is a nonprofit organization focused on transforming healthcare to be more affordable and efficient. The Sr. Director, Product Strategy, Lines of Business is responsible for leading product strategies and managing health plan and benefit design across various lines of business, ensuring alignment with performance goals and successful product launches.
Financial ServicesHealth InsuranceNon Profit
Responsibilities
Work closely with VPs, SVPs and line of business leaders (GMs) on generating a winning Product Vision, Strategy and prioritized roadmap of health plan and benefit investments for the Commercial, Medicare, Medi-Cal, Pharmacy and Specialty lines of business
Work with customer research, data analytics, and competitive intelligence teams to develop strong outside-in perspective and identify the biggest areas of individual and employer need and business opportunity across each lines of business
Lead and mentor a highly specialized team of Product Directors and Managers that own the lifecycle of assigned health plan and benefit products for their lines of business. This includes developing product vision and strategy, as well as defining and measuring success and performance metrics for each portfolio of health plan and benefit products
Partner with the New Product team to influence development of new product solutions and capabilities and ensure all new capabilities are ready across each line of business
Ensure all launches are delivered on time and on budget, which includes collaborating with the Health Plan Operations Product Cycle team managing the implementation of the portfolio lifecycle
Work closely with the Product Marketing team to develop go-to-market plans, baseline collateral and sales training for new plans and benefits
Build and manage a high performing team, including developing individual goals and objectives tied to business goals and executing on a people strategy that will maximize results and continue Blue Shield of California's priority to be a Great Place to Work
Qualification
Required
Requires a bachelor's degree or equivalent experience
Requires at least 12 years of prior relevant experience, including 6 years of management experience with direct reports
Requires at least 5 years of experience in healthcare consulting and/or strategic planning within the healthcare sector or managed care
Proven track record of developing product vision, strategy, and roadmaps across multiple lines of business
Preferred
master's degree preferred
Demonstrated success in leading cross-functional teams such as product design, program delivery, marketing, and analytics strongly preferred
Experienced in product lifecycle management, portfolio prioritization, and performance measurement strongly preferred
Proficiency in leveraging customer research, data analytics, and competitive intelligence to inform strategy strongly preferred
Skilled in developing go-to-market strategies, collateral, and sales enablement tools strongly preferred
Ability to manage budgets, timelines, and resource allocation to ensure successful product launches strongly preferred
Company
Blue Shield of California
Blue Shield of California is a health insurance service provider.
H1B Sponsorship
Blue Shield of California has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2022 (41)
2021 (20)
2020 (31)
Funding
Current Stage
Late StageLeadership Team
Recent News
Fierce Healthcare
2025-12-15
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