CSC Generation ยท 6 hours ago
Paid Social & Influencer Manager
Salt Lake City, UT
Full-time
Onsite
Mid Level
3+ years expCSC Generation is a company that connects people to their passions through a diverse range of outdoor products. The Paid Social & Influencer Manager will plan, execute, optimize, and report on paid social and creator-led programs, collaborating closely with various teams to enhance campaign effectiveness and drive revenue growth.
AnalyticsFinanceRetailSoftware
Responsibilities
Operate as the in house resource for paid social strategy and execution across the companys brand portfolio across Meta, TikTok, YouTube and emerging platforms. Manage campaign set up including audience targeting, creative management, tracking, A or B tests, and reporting
Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals
Monitor incremental ROAS iROAS weekly and conduct controlled experiments in LiftLab and native platform tools to accurately isolate incremental impact to optimize campaign effectiveness
Regularly report on paid social performance to key collaborators. Translate complex data into actionable insights for future campaigns
Collaborate with the performance marketing, ecommerce, and brand marketing teams on paid social creative briefing and media plans aligned with our go to market calendar
Be the advocate for channel needs like creative diversity and best practices
Build and maintain testing frameworks to identify top performing creative themes, formats, and messaging angles. Translate findings into clear testing recommendations for future briefs
Manage workflows for influencer briefs, content routing, approvals, and rights tracking
Maintain organized creative libraries and documentation of creator rights, usage periods, and paid amplification guidelines
Refine custom landing pages ensuring every user touchpoint from ad click to conversion is tailored, measurable, and consistently high performing
Support TikTok One campaigns including brief development, creator selection, Spark or whitelisting approvals, and QA
Coordinate YouTube Open Call submissions, content organization, and performance reporting
Collaborate with the Affiliate team on Impact Creator campaigns, gifting programs, and product seeding
Stay informed on upcoming trends and platform changes like new ad formats, trending concepts, and new advertising platforms. Lead testing of new Alpha and Beta opportunities
Qualification
Required
3 plus years of experience in paid social, digital marketing, creator or influencer management, or performance marketing
Hands on experience with one or more platforms such as Meta Ads Manager, TikTok Ads Manager, YouTube or Google Ads, or similar
Proficient analytical and communication skills with the ability to explain campaign performance to team members and leadership
Experience in project management and ability to coordinate multiple campaigns or creative workflows
Proficiency in Microsoft Excel and Google Analytics and the ability to interpret data from analytics tools
Ability to coordinate creator workflows and manage multiple campaigns simultaneously across brands
Highly organized with strong project management skills
Ability to leverage AI driven tools and automation to streamline daily tasks and reporting, demonstrating an AI forward mindset and eagerness to adopt new technologies that enhance efficiency
Preferred
Familiar with creative workflow and design tools such as Figma, Wrike, Fermat, Canva, and CapCut preferred
Bachelors degree in Marketing, Business, or a related field preferred
Interest in outdoor, ski, bike, or lifestyle categories is a plus but not required
Benefits
Paid time off policies
401k or RRSP match
Medical
Dental
Vision
A variety of supplemental policies
Employee discounts at our portfolio companies
Company
CSC Generation
CSC Generation develops a proprietary technology platform designed to save brands from liquidating.
1001-5000 employees
H1B Sponsorship
CSC Generation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (5)
2022 (7)
2021 (3)
Funding
Current Stage
Late StageTotal Funding
unknown2024-08-27Series E
2021-10-01Series D
2019-01-01Series Unknown
Leadership Team
Justin Yoshimura
Founder, Chairman and CEO
Recent News
2025-07-19
2025-03-28
Company data provided by crunchbase