Hawthorne Residential Partners · 2 days ago
Digital Marketing Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expHawthorne is seeking a Digital Marketing Specialist to manage their digital presence across various platforms. The role focuses on executing and optimizing online marketing efforts, including website management, SEO, and analytics reporting while collaborating with multiple departments and external partners.
Commercial Real EstateProperty ManagementReal EstateResidential
Responsibilities
Oversee community website content, performance, and updates to ensure accuracy, accessibility, and engagement
Implement on-page SEO best practices, including metadata, image optimization, and keyword integration
Collaborate with vendors (Resi, Engrain, etc.) to manage new launches, floor plan updates, and UX improvements
Audit and report on site performance metrics (speed, engagement, lead conversions) using GA4 and Looker Studio
Support the design and development of new property websites
Manage website domains, content, and photography; troubleshoot website and digital advertising issues
Maintain and organize digital assets, including photography, videos, floor plans, and community content across all platforms
Coordinate with photography or videography vendors when updated or new media assets are required
Ensure all digital content follows accessibility guidelines and fair housing compliance best practices
Include responsibilities for managing incoming requests through the ticket box
Encompass monitoring, prioritizing, and ensuring timely responses to all inquiries
Support setup, monitoring, and optimization of paid search and social campaigns (Google Ads, Display, YouTube)
Review ad creative, copy, and budget pacing to ensure alignment with marketing goals and lead targets
Collaborate with the Director of Digital Marketing and vendor partners to analyze campaign results and adjust strategy based on performance data
Prepare recurring digital performance reports and dashboards for leadership review
Track KPIs across channels, including website conversions, ad performance, SEO visibility, and review growth
Identify trends and present actionable insights to improve ROI and digital consistency
Pull and analyze lead funnel metrics to identify trends by source, campaign, and property
Monitor lead flow across digital channels and recommend conversion optimizations to improve lead quality and volume
Partner with Operations and Regional Managers to ensure local initiatives are represented online
Support new community launches and takeovers with timely digital activations
Maintain alignment with Hawthorne’s brand standards and digital strategy roadmap
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
2–4 years of experience in digital marketing, preferably within multifamily or property management
Working knowledge of SEO, Google Ads, and website CMS platforms (RentCafe, Resi, WordPress)
Proficient with Google Analytics (GA4), Looker Studio, and/or similar related reporting tools
Strong analytical skills with the ability to interpret performance data and recommend optimizations
Exceptional attention to detail, time management, and written communication skills
Strong project management skills with the ability to manage timelines, priorities, and communication across departments
Collaborative mindset with the ability to manage multiple priorities in a fast-paced environment
Preferred
Familiarity with multifamily marketing platforms (Reputation.com, Yardi, Engrain)
Experience in paid social campaigns
Understanding of UX/UI principles and website quality control processes
Creative eye for visuals, copywriting, and digital storytelling aligned with brand identity
Company
Hawthorne Residential Partners
Hawthorne Residential Partners is a privately held property management firm that provides services in the apartment industry.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Lindsey Owens
Regional Manager at Hawthorne Residential Partners
Phil Payonk
Chief Investment Officer
Recent News
2025-09-22
Company data provided by crunchbase