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Darktrace · 3 hours ago

Marketing Operations Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$0/yr - $120K/yr

5+ years exp

Darktrace is a global leader in AI for cybersecurity that protects organizations from unknown threats. The Marketing Operations Manager will manage and optimize marketing systems and processes, ensuring data accuracy and campaign efficiency while coordinating between marketing, sales, and business operations.

Artificial Intelligence (AI)Cyber SecurityInformation TechnologyMachine LearningNetwork Security

Responsibilities

Monitor and maintain HubSpot ↔ Salesforce integration, ensuring sync health and accurate data exchange between systems

Troubleshoot and resolve integration and sync errors related to contacts, leads, campaigns, and other marketing data

Support and oversee additional marketing technology integrations to maintain data consistency and workflow efficiency

Conduct periodic reviews of system configurations and recommend enhancements to improve performance and reporting accuracy

Configure, test, and monitor marketing automation workflows and campaign programs within HubSpot

Manage campaign membership through list imports, segmentation, and association with Salesforce campaigns

Perform quality assurance (QA) checks to validate campaign setup, data accuracy, and proper system tracking prior to launch

Collaborate with campaign managers to ensure effective lead capture, nurture, and follow-up processes

Oversee lead flow, routing, and syncing processes between HubSpot and Salesforce

Troubleshoot and resolve issues related to lead assignment, scoring, and data integrity

Partner with Sales Operations to maintain clean data and improve lead lifecycle management

Support data governance initiatives and enforce marketing data best practices

Partner with Salesforce Administrators to address bug fixes, permission requests, and system enhancement requests

Participate in user acceptance testing (UAT) for new system features or configuration changes

Maintain documentation of system updates, workflows, and process changes

Assist with periodic audits of user access, permissions, and data integrity

Manage JIRA tickets or equivalent project management systems to track marketing system requests, enhancements, and incidents

Prioritize and communicate the status of open tickets to stakeholders

Collaborate cross-functionally with IT, Security, IT Procurement, and Legal to ensure timely resolution of issues and completion of projects or new vendors being onboarded

Serve as the primary point of contact for marketing technology vendors

Coordinate purchase orders (POs), track invoices, and ensure subscriptions are renewed on time

Partner with Finance and Procurement to ensure payment processing and budget compliance

Maintain documentation for vendor contracts, renewals, and service agreements

Qualification

HubSpot Marketing HubSalesforce CRMMarketing automationJIRAData managementAnalytical skillsCommunication skillsCollaboration skillsOrganizational skills