Artisanal Brewing Ventures ยท 7 hours ago
DTC Marketing Programming Manager | Charlotte, NC
Charlotte, NC
Full-time
Onsite
Entry, Mid Level
2+ years expArtisanal Brewing Ventures is a top 10 regional craft alcohol company in the US, and they are seeking a DTC Marketing Program Manager to manage marketing and business development activities for their taprooms. The role focuses on fostering sales growth and coordinating marketing campaigns while collaborating with various teams within the company.
Retail
Responsibilities
Work with Taproom Operations team to develop taproom marketing plans with a goal of overall sales growth
Manage customer loyalty platform, growing participation and value of members through target campaigns and communication
Maintain taproom marketing calendars to include big bet events, recurring events, and one-offs
Evaluate and develop recommendations for all incoming taproom marketing requests to EVP for final decision
Openly communicate with Area Managers, Taproom General Managers, Marketing Department, and Communications Hospitality Marketing Coordinator to full evaluate/coordinate taproom marketing activities
Coordinate all marketing campaigns in taprooms and support social media channels with content creation and management as needed
Create & implement recurring programming
Evaluate and develop recommendations for all incoming taproom marketing requests to VP and DTC EVP for final decision
Openly communicate with Area Managers, Taproom General Managers, Marketing Department to full evaluate/coordinate taproom marketing activities
Manage graphic design needs via ProWorkflow and Graphics Department related to marketing campaigns, events and other taproom needs
Update menus as needed
Manage Liquid Culture Society across all aspects from customer acquisition, engagement and results analysis to create high engagement of members that result in high value customers
Monthly reporting of key metrics and ad hoc analysis of customer metrics as need
Work closely with brand & sales teams to stay up to date on new releases & quarterly campaigns; to include ordering POS as needed for each taproom
Order & distribute taproom marketing supplies
Coordinate all taproom tap & retail beer calendars to align with marketing activities
Evaluate/monitor taproom competitive set
Manage taproom marketing budget
Participate in management meetings to report on taproom marketing activities and performance
Monitor & track all sales performance directly associated with marketing activities to provide weekly reporting
Support various consumer facing offerings such as gift cards
Qualification
Required
Bachelor's degree required
2-3 years or more of experience in hospitality, private event sales, marketing, sales or promotion related fields
Experience with social media, digital marketing and CRM tools
Experience with Office 365
Candidate should be able and willing to lift at least 31.5 lbs. from ground level to a shelf 50 inches from the floor
The candidate should also be able to move 165 lbs. of kegged beer from one location to another by sliding it on the floor
Selected candidate will be required to pass a post-offer, pre-employment background check
Adherence to safety policies and procedures of the worksite
You must be at least 21 years of age
Be able to work in a standing position for long periods of time (up to 5 hours)
Be able to reach, bend, stoop and frequently lift up to 50 pounds
Benefits
Competitive Compensation
Exceptional Health Benefits
No Waiting Period to Enroll
Immediate 401K Match & Vesting
Paid Family Leave
Flexible Schedules & Generous Paid Time Off
Ample Product Discounts
Opportunities for Growth Across 5 Successful Brands
Company
Artisanal Brewing Ventures
Artisanal Brewing Ventures (ABV) is a Charlotte, NC based east coast focused family of like-minded, best-in-class craft beverage companies including Victory Brewing, Southern Tier Brewing, Southern Tier Distilling, Sixpoint Brewery, & Bold Rock Cider.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
John Struble CPA, MBA
Chief Financial Officer
Christina Dwyer
Events and Partnerships Manager
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