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Petsense by Tractor Supply · 8 hours ago

Category Manager, Marketing- Petsense

Brentwood, TN

Full-time

Hybrid

Senior Level

6+ years exp

Petsense by Tractor Supply is a company that focuses on providing quality products and services for pets. The Category Manager, Marketing will lead and manage the execution of national marketing plans, optimize media mix through test and learn programs, and drive marketing initiatives to enhance customer experience and retention.

PetRetailTraining

Responsibilities

Lead & develop annual, quarterly, and monthly 360-degree marketing plans (paid media, owned media, in-store, organic social, local events) for Consumables, Hardlines, Specialty, Grooming & Services and Digital.categories based on competitive analysis, customer research, financial data, and creative performance

Manage the execution of tactical elements related all national Marketing plans, including coordinating deliverable task setup, monitoring, approvals, testing development and execution, and budget tracking

Proactively coordinate all Marketing activation plans partnering with internal Merchandising team and external vendor partners (when required) in the categories Consumables, Hardlines, Specialty, Grooming & Services and Digital

Develop Test and learn programs by setting up customer offers & incentives to optimize current media mix, drive sales, and increase customer awareness, customer retention and loyalty

Supervise, monitor and drive completion of strategic and tactical projects via internal content planning, proofing systems

Manage Marketing initiatives for Petsense by Tractor Supply to increase customer awareness and drive customer retention

Ensure all marketing activations are on time and on-budget

Lead project management platform for Petsense by Tractor Supply partnering with Tractor Supply Marketing Operations & Loyalty teams to drive efficiencies, training, and future new tool capabilities

Manage additional Special Projects as designated by TSC, as appropriate

Qualification

Marketing experienceRetail marketing experienceProject managementBudget managementMarketing workflow managementVendor relationship managementData-driven decision makingMicrosoft Office SuiteLeadershipCross-functional collaboration

Required

6+ years of marketing experience preferred

Retail marketing experience preferred

Bachelor's degree from an accredited college or university in Marketing, Advertising or equivalent

A suitable combination of education and experience will be considered

Preferred

Leadership experience driving strong cross-functional relationships, internal relationships and external partnerships

Experience managing marketing vendor relationships and leveraging vendor resources and channels preferred

Strong understanding of marketing concepts, media disciplines and production tactics

Ability to delegate and direct a team of people (includes internal and external vendor partners)

Ability to drive results and provide recommendations for continuous improvement rooted in data

Strong demonstrated knowledge of the business, including finance, merchandising, operations, offer management and loyalty programs

Budget Management preferred

Marketing workflow & systems management preferred Proficiency in Microsoft Office Suite

Ability to travel occasionally

Benefits

Medical, dental, and vision coverage

Company-paid life and disability insurance

Paid parental leave

Tuition reimbursement

Family planning resources such as adoption and surrogacy assistance

Company

Petsense by Tractor Supply

Petsense, a wholly owned subsidiary of Tractor Supply Company (NASDAQ: TSCO), is a pet specialty retailer focused on meeting the needs of pet owners, primarily in small and mid-size communities.

Founded in 2005

Ontario, Oregon, USA

1001-5000 employees