LegalZoom · 16 hours ago
Director, Customer Lifecycle Marketing & Engagement
Mountain View, CA
Full-time
Hybrid
Lead/Staff, Director/Executive
$148K/yr - $238K/yr
5+ years expLegalZoom is a leader in online legal services on a mission to help people navigate the legal system. They are looking for a Director of Customer Lifecycle Marketing & Engagement to revamp their lifecycle marketing strategies and enhance consumer engagement through data-driven and personalized communication across multiple channels.
ConsultingLegalLegal TechProfessional Services
Responsibilities
Improve customers satisfaction and lifecycle performance, leveraging a customer centric, data-driven and multi-channel approach to create omni-channel journeys that deliver the right message through the most appropriate channel at each stage of the customer journey
Develop and deliver lifecycle marketing metrics and OKRs with a laser focus on data; measure and optimize the lifecycle marketing team’s direct influence on conversion rates, retention and LTV
Instill high velocity, insight driven testing and optimizations across all channels to accelerate lifecycle performance
Lead development of data driven triggers and personalized communication at all stages of the customer journey
Assess the current lifecycle tech stack and identify necessary enhancements needed to enable personalized communication across all channels
Forecast, budget and deliver on lifecycle revenue goals within approved budgets
Lead the strategy and partner with the Brand & Creative team to enhance lifecycle marketing creative, copy and content
Partner with Product Marketing and MarTech to develop audience strategies, and identify customer segments to uncover and reach audience segments at the right time and place, along with right offers in their customer journey
Monitor and report on key lifecycle marketing metrics and have a clear understanding of performance drivers at any given time
Ensure that lifecycle marketing campaigns are being sent error free and implement new quality assurance processes as needed
Monitor blocklists, unsubscribes, churn, deliverability and other related metrics to protect health of the database
Effectively communicate with business leads, product, creative, partners and other cross-functional teams to drive projects to completion
Foster the growth of the lifecycle marketing team including mentorship of direct reports to drive professional growth, governance of programs to ensure scalable best practices, and provide direction to guide the execution activities
Qualification
Required
5+ years CRM and lifecycle marketing leadership experience, 10+ years in the function
Demonstrated experience leading CRM programs in a D2C subscription model
Experience in scaling, and transforming customer engagement strategies to make them more personalized and connected across all channels
Expert knowledge with all technology tools that can enhance our lifecycle strategy including but not limited to CRM platforms, CDPs, journey tools, and recommendation engines
Deep experience developing and implementing cohort-based lifecycle roadmaps and customer engagement triggers based on personalization mechanics
Strong sense of ownership to drive key business metrics and company growth
Proven ability to manage and maintain strong cross-functional stakeholder relationships across multiple teams (product, marketing, data, design, etc.) and an ability to coordinate timely feedback and approvals
Strong data, critical thinking and analytical skills with proven ability to translate performance metrics into actionable insights
Ability to navigate and lead by influence across departments to build consensus around critical initiatives with a bias towards action
Leadership experience including the ability to build and grow a team and to collaborate and influence teams to drive positive business performance and results
Strong motivation, presentation and communications skills including experience working closely with senior leadership (c-suite)
Self-starter with an entrepreneurial mentality with experience working on complex, ambiguous projects across multiple teams. Creative approach to new ideas, experimentation with new initiatives that fuel growth
Bachelor's degree required
Preferred
MBA a plus
Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Fertility
Mental Health
One Medical
Fringe lifestyle benefits up to $250
Company
LegalZoom
LegalZoom is a technology platform giving access to professional legal advice so people can protect what matters most.
501-1000 employees
H1B Sponsorship
LegalZoom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (19)
2023 (26)
2022 (27)
2021 (14)
2020 (22)
Funding
Current Stage
Public CompanyTotal Funding
$951.7MKey Investors
Registered AgentsPermiraPolaris Partners
2024-07-10Post Ipo Equity· $0.7M
2023-09-06Post Ipo Secondary· $140M
2021-06-30IPO
Leadership Team
Dan Wernikoff
Chief Executive Officer
Jeff Stibel
Chairman and CEO
Recent News
2025-11-25
Company data provided by crunchbase