Genentech · 4 hours ago
Senior Business Product Manager, Enterprise Social Media
South San Francisco, CA
Full-time
Onsite
Senior Level
$140K/yr - $260K/yr
5+ years expGenentech is a company passionate about improving the lives of patients and creating healthier communities. The Senior Business Product Manager, Enterprise Social Media is responsible for designing and scaling Genentech's enterprise-wide organic social media program, ensuring a compliant and impactful approach across internal teams.
BiotechnologyLife ScienceManufacturing
Responsibilities
Act as point of contact for business feedback, recommendations, & user requests for enhancements to social media management as a product
Support the rollout of new features across new and existing users
Collaborate with Business Product Owner / Executive Director - Omnichannel Suite Lead to design, document, and deploy enterprise-level standards, playbooks, and templates for all organic social media activities
Drive experimentation to enhance product offerings, in line with the overall business learning agenda
Collaborate with cross-functional teams and IT partners to ensure successful product integration and execution
Collaborate with social media, marketing, and community engagement teams to identify organic content opportunities that align with product goals and user behaviors
Collaborate with cross-functional teams to identify authentic relationship building and Influencer opportunities within organic social media that align to CMG business objectives
Define product features that enhance visibility and sharing of user-generated content across digital touchpoints
Ensure social listening insights and community feedback are incorporated into product enhancement cycles for Influencer marketing and community management
Establish KPIs to measure the impact of organic social engagement on product performance, adoption, and brand affinity
Contribute to business relationships and product scoping of key organic social media service and technology solutions providers (e.g. SPRNKLR, SproutSocial). Identify and assess additions to the social media tech stack
Manage technology service budgets for organic social media management tools, and ensure successful integration and adoption of new features
Qualification
Required
Bachelor's degree in business, technology, operations, science, marketing, or a related field
5 years of experience, with 3 years in product management, digital product operations, social media management, or equivalent experience
Experience with sole ownership of tactics or product components, demonstrating the ability to articulate business problems, identify solutions, and drive execution from strategy through implementation
Demonstrated ability to develop and execute product roadmaps, including feature planning, timelines, and dependencies
Experience with User Acceptance Testing (UAT) and rolling out new features across a variety of user bases
Proven success in aligning stakeholders and collaborating with cross-functional teams to deliver seamless product integration
Strong analytical and problem-solving skills, with experience driving experimentation and optimization
Exceptional communication and presentation skills, with the ability to evangelize product vision and value across all levels of an organization
Proven ability to adapt and navigate ambiguous or evolving environments
Preferred
Advanced degree, or equivalent experience (e.g., MBA or related graduate-level qualification)
Experience in healthcare, pharmaceutical, or highly regulated industries
Ability to innovate and foster experimentation to improve product capabilities
Experience with industry standard organic social media management platforms (e.g. SPRNKLR, SproutSocial) for editorial scheduling and deployment, community management and engagement, and social listening and insights
Strong understanding of organic social strategies and their impact on digital product growth, engagement, and community-building
Benefits
A discretionary annual bonus may be available based on individual and Company performance.
This position also qualifies for the benefits detailed at the link provided below.
Company
Genentech
Genentech is a biotechnology research company that specializes in genetic testing and personalized medicines.
10001+ employees
H1B Sponsorship
Genentech has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (133)
2024 (148)
2023 (150)
2022 (178)
2021 (121)
2020 (158)
Funding
Current Stage
Public CompanyTotal Funding
unknown2009-03-26Acquired
1999-07-20IPO
1976-01-01Series Unknown
Leadership Team
Ashley Magargee
CEO
Michael Laird
Vice President
Recent News
2025-12-30
Pharmaceutical Technology
2025-12-29
Pharmaceutical Technology
2025-12-24
Company data provided by crunchbase