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Laurel · 3 weeks ago

Head of Community

San Francisco Office

Full-time

Onsite

Senior Level

$185K/yr - $220K/yr

Laurel is a leading AI Time platform for professional services firms, transforming how organizations capture and analyze time. The Head of Community will own the events strategy, launch the Customer Advisory Board, and build community engagement, working closely with Sales, Product, and CX to enhance Laurel's positioning in time intelligence.

Artificial Intelligence (AI)LegalMachine LearningProfessional ServicesSaaSSoftware

Growth Opportunities

No H1B

Responsibilities

Own global events strategy across Laurel-hosted experiences (executive dinners, roadshows, user conferences) as well as 3rd-party trade shows/conferences

Manage outsourced logistics team handling venue sourcing, vendor coordination, registration, on-site execution—you set the vision and standards, they execute

Design branded experiences that are efficient, valuable, memorable, and deliver ROI

Track event performance, working with RevOps to optimize events for pipeline contribution, deal acceleration, cost per attendee, and influenced ARR for each event

Build from zero Laurel's inaugural CAB in partnership with Product and CX teams

Recruit executive champions from top-tier law, accounting, and consulting firms (Managing Partners, CIOs, CFOs) who can influence product roadmap and serve as reference accounts

Design engagement model: quarterly meetings, exclusive insights, product previews, strategic feedback loops

Connect insights to outcomes: translate CAB feedback into product influence, customer case studies, sales enablement content, and thought leadership

Establish metrics: member engagement, product feedback quality, reference revenue influence, expansion impact

Support integrated campaigns including executive gifting, targeted outreach sequences, themed dinners, and content amplification

Collaborate on thought leadership: work with team on campaigns tied to Laurel's proprietary work research, time intelligence insights, and AI/professional services trends

Create content from experiences: turn executive dinners into case studies, CAB insights into white papers, event moments into social/video content

Work with Demand Gen to design ABM plays: high-touch experiences for top accounts that combine gifting, personalized outreach, and exclusive events

Lay groundwork for two communities: Buyer-side: Managing Partners, CIOs, CFOs, Operations leaders at professional services firms; User-side: Timekeepers (associates, partners, staff) who use Laurel daily

Define engagement models: what does community look like for each audience? (Slack channels, LinkedIn groups, virtual meetups, peer forums, etc.)

Pilot initial programs: user office hours, buyer peer roundtables, champion networks

Build for scale: create frameworks and processes that can grow from pilot to mature community programs over 12-18 months

Qualification

B2B SaaS marketingEvents managementCommunity buildingEnterprise GTM expertiseBudget managementData-drivenStartup execution mindsetProfessional services fluencyCultural alignment

Required

Extensive B2B SaaS marketing experience with deep expertise in events, customer marketing, or community building

Enterprise GTM expertise: you understand complex sales cycles, multi-threading stakeholders, and how experiences accelerate deals

Proven track record generating significant influenced pipeline through events and executive engagement programs

Budget management: you've managed substantial event budgets with rigorous ROI tracking

Startup execution mindset: comfortable being strategic AND hands-on; you'll set vision but also jump in to write run-of-shows, coordinate vendors, and problem-solve on-site

Professional services fluency: you understand (or can quickly learn) how lawyers, accountants, and consultants think about time, billing, and productivity

Data-driven: obsessed with attribution, performance metrics, and proving marketing's impact on revenue

Cultural alignment: you genuinely care about Laurel's mission to return time to the world; you treat attendees' time as sacred